Sr. Manager - L&R Lead (MMR1)

Role Summary:

Your Roles & Responsibilities

1. Drive loyalty & referral sales at the zonal level from existing customer base across launches and sustenance
2. Lead strategy, planning and tactical execution of eventing and other BTL activities targeted at maximizing L&R sales.
3. Propose, own and monitor required marketing budgets to drive L&R lead generation and bookings. Share required marketing brief for BTL events, branding, collateral, etc.
4. Recommendation of relevant customer value propositions specific to zone/project to deepen L&R sales.
5. Propose and implement innovative zone-specific BTL platforms for referral generation
6. Co-ordination with relevant stakeholders to ensure relevant L&R benefits are passed on to customers on time.
7. Collaborate with L&R leads of other zones to maximize potential for cross-zone L&R sales

KRAs:

• 20% of total zonal sales BV from L&R Sales.
• Targeted at 25% in medium term.
• Marketing cost of sale in driving L&R sales

Who Are We Looking for

Experience

• 8-12 years of experience in Relationship Management, L&R, Wealth Management with branded developer, Banking, Automobile & Hospitality domain.
• Experience in driving loyalty sales is preferred.
• Role involves travel across MMR sites.