Sr. Manager - Brand Marketing

About Beco Beco is a rapidly growing, sustainable consumer goods brand in India, dedicated to providing eco friendly products for environmentally conscious consumers. We focus on innovation and data-driven strategies to fuel our growth in the Indian market. About The Role We’re looking for a Senior Brand Marketing Manager who is both a strategic thinker and an execution powerhouse. In this role, you'll lead the development and execution of brand strategies that drive awareness and loyalty. You’ll work cross-functionally to build meaningful connections with consumers while ensuring every brand interaction is consistent, impactful, and true to our vision. Key Responsibilities Lead Brand Strategy: Develop and execute comprehensive brand strategies that directly align with business goals and our long-term vision. Oversee Brand Identity: Manage brand positioning, messaging, and visual identity, ensuring consistency and strong representation across all platforms. Plan & Manage Campaigns: Lead 360° marketing campaigns from concept through execution, ensuring alignment with brand purpose and delivering measurable results. Market & Consumer Insights: Conduct in-depth market research and competitive analysis to identify trends, uncover consumer insights, and pinpoint whitespace opportunities. Cross-Functional Collaboration: Partner with various teams to ensure cohesive brand communication and integrated marketing efforts. Performance Tracking: Monitor brand performance metrics (e.g., awareness, engagement, sentiment) and leverage data analytics to refine and enhance brand strategies. Agency & Vendor Management: Oversee relationships with external agencies and vendors for creative, media, and other brand-related deliverables. Customer Engagement: Drive initiatives focused on customer insights and engagement to build strong brand loyalty and increase awareness. Qualifications & Skills Education: Bachelor’s or Master’s degree in Marketing, Business, or a related field. Experience: 7+ years of progressive experience in brand management, marketing, or equivalent roles. Brand Expertise: Strong foundational understanding of market research, consumer behavior, and core branding principles. Project Management: Excellent capabilities in project management and organizational execution. Analytical Acumen: Proficient in analyzing complex data and translating insights into clear, actionable brand strategies. Communication & Leadership: Exceptional communication, leadership, and collaboration skills, with a proven ability to inspire teams. Creativity: A creative thinker with a keen eye for detail and strong brand aesthetics. Company Website - Bamboo Products: Buy Sustainable & Eco-friendly Product Online | Beco LinkedIn - (3) Beco: About | LinkedIn Show more Show less