About Medhavi Skills University:
Medhavi Skills University (MSU) is a government-notified private skills university established under a State Act in Sikkim, dedicated to promoting quality skill education and entrepreneurship integrated with higher education. As a pioneering institution in the convergence of the skilling ecosystem with higher education, MSU aligns with the National Education Policy, 2020 (NEP 2020). Recognized by the UGC and established in 2021, MSU collaborates with industries and Skill Development Institutes to offer work-integrated courses, embedding on-the-job internships and training within the curriculum. MSU is a recognized Awarding Body under the National Council for Vocational Education & Training (NCVET) and is empaneled with the Directorate General of Training (DGT). As an anchor university partner with the National Skill Development Corporation (NSDC) and the Project Management Unit (PMU) of NSDC International, MSU is committed to preparing youth for the future workspace by coworking with industry partners to design and implement demand-driven programs.
About MSU WISE:
Medhavi Skills University (MSU) has launched the WISE initiative to enhance employability and support job creation by equipping individuals with industry-relevant theoretical knowledge and on the-job training. This initiative fosters collaborative efforts between MSU and various industries,
creating a mutually beneficial relationship. Through the concept of "Industry as Campus," students gain a competitive edge by acquiring practical skills directly from industry experts. For industries, this partnership results in better employee retention, reduced attrition rates, and increased productivity. By collaborating with over 100+ industry and skill partners, including prominent names like NIFD Global, IHG, AEQUS, iACE, AIHBA, WLRS Ireland, NHQ Studios, B4M Entertainments, and IGJ, MSU is making significant strides towards closing the skill gap. This approach not only enhances employability but also promotes entrepreneurship across diverse sectors, ultimately contributing to a skilled and capable workforce.
For more information, visit:
https://msu.edu.in/wise
https://msu.edu.in
https://crux.msu.edu.in
Role Overview:
We’re seeking a highly motivated Senior Growth Marketer who thrives at the intersection of data, creativity, and experimentation. You will be responsible for leading MSU’s digital growth engine from paid campaigns and funnel optimization to growth experiments and user retention. This role is both strategic and hands-on, ideal for someone who wants to drive scale and impact in a fast-growing, mission-driven environment.
Key Responsibilities:
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Own the full digital growth strategy across paid media, SEO, CRO, automation, and analytics.
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Drive customer acquisition through performance marketing across Google, Meta, LinkedIn, and other high-intent platforms.
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Optimize conversion funnels and landing pages using A/B testing, behavioral analytics, and CRO tools.
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Collaborate with product, brand, content, and tech teams to identify and execute growth experiments.
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Define and monitor KPIs like CAC, LTV, ROAS, funnel drop-offs, and retention metrics.
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Set up and refine user segmentation and targeting strategies across channels.
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Leverage tools like Google Analytics, Tag Manager, HubSpot/CRM, and automation workflows to scale personalized outreach.
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Drive SEO and content-led growth strategies in partnership with the content team.
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Stay on top of growth trends, new channels, and best practices in digital marketing.
Qualifications & Skills Required:
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Bachelor’s degree in Business, Marketing, Education, or a related field. Master degree will be an added advantage.
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Proven experience in scaling digital channels and optimizing acquisition funnels
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Strong analytical and quantitative skills; ability to interpret data and make data-led decisions
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Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, HubSpot/CRM, and data dashboards
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Experience with SEO, content strategy, and email/SMS automation
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Ability to lead cross-functional initiatives and manage external agencies or freelancers when required
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Excellent communication skills and comfort working in a fast-paced, evolving environment
Preferred but not mandatory:
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Background in EdTech, higher education, or skilling ecosystem
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Experience working in a startup or growth-stage organization
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Familiarity with attribution modelling, lifecycle marketing, and lead scoring
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Working knowledge of no-code tools, scripts, or light HTML/CSS
What We Offer
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Being a key player in something potentially massive and world-changing
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Competitive salary and incentive structure, best in the industry.
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Opportunities for professional development and growth.
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A supportive and collaborative work environment.
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The chance to make a meaningful impact on the careers and lives of working professionals.
How to Apply
Interested candidates should submit a resume with cover letter and portfolio detailing their qualifications and experience at careers@msu.edu.in at earliest possible.
