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Sr Brand Manager Kurkure

Sr Brand Manager Kurkure

Pepsico

4 - 5 years

13 - 18 Lacs

Gurugram

Posted:1 month ago| Platform:

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Skills Required

project management sales brand management marketing brand marketing npd r and d brand communication packaging brand strategy new product development promotions marketing communication media planning product innovation btl business case consumer

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview MAIN PURPOSE: The role is responsible for delivering top-line (NR Growth) and bottom-line (GM %, MC) results for KK Extensions i.e. KK Playz, Solid Masti, Cheetos and Soft Extruded Innovations for India BU. All brand related activities from developing strategy, AOP, brand communication, packaging and activation as well as price/pack architecture are managed locally and are under scope for this role. Responsibilities KEY ACCOUNTABILITY Partner on business and brand strategy for the KK Extensions & Cheetos Portfolio Lead PSP planning and AOP New product development for the Extruded snacks portfolio including building a business case for capex upto executing NPD in market and growing it Collaborate with multi-functional teams to ensure communication of all project updates and ensuring project with business deliveries. Develop and execute standard process for brand performance reviews (Weekly and Monthly) Lead brand equity and communication strategy for relevant portfolio Develop and execute activation programs including designing/production of POSM, consumer promotions, E-com activities, sampling programs etc Identifying market-specific threats/opportunities and executing plans like price/pack, product innovations, marketing communications etc Develop region specific strategies for relevant portfolio Manage Brand A&M based on business needs/role of brand inclusive of relevant media planning etc Support/Lead sections on AOP strategy for the Portfolio Work closely with agency partners and other external stakeholders. KEY MEASURES/METRICS Net Revenue Growth Share (Volume and Value) NOPBT Working / Non-Working A&M on target Brand Equity KPIs (from Brand Power) Brand Health KPIs Innovation Mix and Scale Up KPIs VP Marketing- Foods Category Lead, Kurkure category Category Team members, and extended teams especially Insights, R&D, Communications, Media, Finance, and Rev. Management Channel teams Global & Regional Category Brand Marketing Leads on the Category Brand Leadership Team Qualifications Qualifications 6-10 years of brand experience especially in FMCG Strong negotiation skills; ability to work across hierarchies internally and externally Brand marketing expertise, preferably in CPG industry MBA Sales & Marketing Excellent project management skills Excellent communication and influencing skills Strong cross functional linkages required Process oriented and having eye for detail Must be able to work across functional boundaries and within lots of uncertainty

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Pepsico

www.pepsico.com

Food and Beverage Services

Purchase New York

10001 Employees

671 Jobs

Key People

Ramón Laguarta

Chairman and Chief Executive Officer
Hugh Johnston

Vice Chairman and Chief Financial Officer
Steven Williams

CEO, Frito-Lay North America
Ravi Govindan

Chief Information Officer
Carmen Garcia

Chief Diversity, Equity & Inclusion Officer

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