Sr Associate/AM, Marketing - Google

Job Role: Sr Associate/AM, Marketing - Google Ads

You should apply if you have:

• Have a demonstrable track record of bringing positive impact in your previous organizations
• .Substantial background in performance & branding campaigns, A/B Testing & Analytic
• sA passion for building and scaling businesses
• .A strong entrepreneurial spirit

.You should not apply if you

• : Can’t work in ambiguit
• y.Can’t build processes or structure
• s.Prefer to work in silo as an individual contributo
• r.Are not passionate about the health and nutrition industr
• y.Have less than ~ 6 years of hands-on experience in Google Ad
• s.Have not managed teams befor
• e.Don't enjoy walk-the-talk and prefer a purely delegatory leadership styl

e.Skills Require

• d: Proven track record of success in developing and executing winning strategies for D2C and eCommerce business
• es.Expertise in Google Ads, data analysis, attribution, and marketing ROI measureme
• nt.The ability to lead, motivate, and inspire a te
• am.Ability to analyze complex data sets and develop creative solutions to optimize campaign performance and budget allocati
• on.Solid understanding of advanced Google Ads features, such as Smart Bidding, audience segmentation, and automation too
• ls.Strong expertise in Google Ads platforms, including YouTube, DV360, Demand Gen, PMAX, Search, and Shoppi
• ng.Knowledge of Google Analytics and other reporting too
• ls.Excellent communication, presentation, and interpersonal skil
• ls.Google Ads certification is highly preferr

ed.What will you

• do? Ideate, execute, and optimize performance-driven campaigns across a variety of platforms including Google Search, YouTube, Shopping, DV360, and other Google chann
• els.Drive strategic initiatives aimed at boosting brand visibility, increasing conversions, and enhancing incremental growth via Goo
• gle.Lead initiatives around incrementality testing to measure true campaign performance and guide decision-mak
• ing.Develop effective attribution models to accurately measure the campaign imp
• act.Generate actionable insights and performance reports for stakehold
• ers.Implement advanced bidding strategies and optimization tactics using Smart Bidding, audience segmentation, A/B testing, and m
• ore.A

  u

  dit product feeds for accuracy and compliance with Google’s policies to maximize performance in Shopping & Remarketing campai
• gns.Work closely with other marketing teams (SEO, content, creative, etc.) to ensure integrated strategies and align digital campaigns with broader marketing go

als.Work Experience: 5-7

yearsWorking

FridayLoc

Office

• )
  Perks:High learning and personal growth opportunities in a dynamic envi
• ronment.Flexible timings and a collaborative, inclusive wo

rkplace.Why

Nutrabay:We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health

industry.Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important busines

s issues.Abou

t NutrabayNutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now and our family is constantl

y growing.
We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolvi

ng prod

uct.
FundingWe raised $5 Million in a Series A funding round led by RPSG Capital Ventures, with participation from Kotak Alternate As