Manager - Social Media & Influencer Marketing

Job Description

You should apply if you have: 6-9 years of experience in social media, influencer marketing, or digital marketing. Proven success managing and scaling brand social media accounts. Prior experience with influencers, especially in health, wellness, or fitness (strong plus). Deep understanding of Instagram, Facebook, LinkedIn, YouTube, and the influencer ecosystem. Strong communication, negotiation, and relationship-building skills. A creative mindset to design and execute engaging content strategies. Analytical abilities to track and optimize performance. Familiarity with tools like Meta Business Suite, Google Analytics, and influencer management platforms. Ability to multitask, prioritize, and work independently in a fast-paced environment. Bonus: Experience using basic design/video tools (e.g., Canva, Adobe Suite). You should not apply if you: Lack of familiarity with influencer and social media analytics tools. Don t stay updated on evolving social media trends, algorithms, or influencer marketing strategies. Prefer rigid work structures and feel uncomfortable in dynamic, collaborative environments. Skills Required: Social media strategy Influencer marketing and collaboration Negotiation and relationship management Content creation and scheduling Paid campaign planning and optimization Community management and engagement Performance tracking and analytics Familiarity with Meta Business Suite, Google Analytics, Canva, Adobe Suite (bonus) What will you do Develop and execute end-to-end social media and influencer marketing strategies aligned with brand goals. Identify, evaluate, and onboard influencers aligned with the brand s voice and audience. Manage influencer outreach, contracts, deliverables, and ensure timely payments. Create and schedule engaging content across platforms (Instagram, Facebook, LinkedIn, YouTube). Collaborate with internal teams and influencers to ensure brand-aligned content. Plan and execute paid social media campaigns to optimize performance and ROI. Track and analyze metrics like reach, engagement, and conversions. Manage community engagement through DMs, comments, and active interaction. Provide data-driven reports and recommendations for improvement. Work Experience: 6-9 years in social media, influencer marketing, or digital marketing roles. Working days: Monday - Friday Location: Golf Course Road, Gurugram, Haryana (Work from Office) Perks: Friendly atmosphere High learning & personal growth opportunity Flexible Timings Diverse work environment Why Nutrabay: We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that s revolutionising the health industry. Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues. About Nutrabay: Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now and our family is constantly growing. We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product. Funding: We raised $5 Million in a Series A funding