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Sr. Growth Marketer (B2B) Professionals

Sr. Growth Marketer (B2B) Professionals

Medhavi Skills University

5 - 7 years

4 - 8 Lacs

panipat yamunanagar faridabad sonipat gurugram hisar

Posted:1 day ago| Platform:

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Skills Required

customer acquisition cro automation project management analytical sms html seo digital marketing crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

About Medhavi Skills University:

Medhavi Skills University (MSU) is a government-notified private skills university established under a State Act in Sikkim, dedicated to promoting quality skill education and entrepreneurship integrated with higher education. As a pioneering institution in the convergence of the skilling ecosystem with higher education, MSU aligns with the National Education Policy, (NEP ). Recognized by the UGC and established in , MSU collaborates with industries and Skill Development Institutes to offer work-integrated courses, embedding on-the-job internships and training within the curriculum. MSU is a recognized Awarding Body under the National Council for Vocational Education & Training (NCVET) and is empaneled with the Directorate General of Training (DGT). As an anchor university partner with the National Skill Development Corporation (NSDC) and the Project Management Unit (PMU) of NSDC International, MSU is committed to preparing youth for the future workspace by coworking with industry partners to design and implement demand-driven programs.

About MSU WISE:

For more information, visit:

Role Overview:

We re seeking a highly motivated Senior Growth keter who thrives at the intersection of data, creativity, and experimentation. You will be responsible for leading MSU s digital growth engine from paid campaigns and funnel optimization to growth experiments and user retention. This role is both strategic and hands-on, ideal for someone who wants to drive scale and impact in a fast-growing, mission-driven environment.

Key Responsibilities:

Own the full digital growth strategy across paid media, SEO, CRO, automation, and analytics.
Drive customer acquisition through performance keting across Google, Meta, LinkedIn, and other high-intent platforms.
Optimize conversion funnels and landing pages using A/B testing, behavioral analytics, and CRO tools.
Collaborate with product, brand, content, and tech teams to identify and execute growth experiments.
Define and itor KPIs like CAC, LTV, ROAS, funnel drop-offs, and retention metrics.
Set up and refine user segmentation and targeting strategies across channels.
Leverage tools like Google Analytics, Tag Manager, HubSpot/CRM, and automation workflows to scale personalized outreach.
Drive SEO and content-led growth strategies in partnership with the content team.
Stay on top of growth trends, new channels, and best practices in digital keting.

Qualifications & Skills Required:

Bachelor s degree in Business, keting, Education, or a related field. Master degree will be an added advantage.
Proven experience in scaling digital channels and optimizing acquisition funnels
Strong analytical and quantitative skills; ability to interpret data and make data-led isions
Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, HubSpot/CRM, and data dashboards
Experience with SEO, content strategy, and email/SMS automation
Ability to lead cross-functional initiatives and manage external agencies or freelancers when required
Excellent communication skills and comfort working in a fast-paced, evolving environment

Preferred but not mandatory:

Background in EdTech, higher education, or skilling ecosystem
Experience working in a startup or growth-stage organization
Familiarity with attribution modelling, lifecycle keting, and lead scoring
Working knowledge of no-code tools, scripts, or light HTML/CSS

What We Offer

Being a key player in something potentially massive and world-changing
Competitive salary and incentive structure, best in the industry.
Opportunities for professional development and growth.
A supportive and collaborative work environment.
The chance to make a meaningful impact on the careers and lives of working professionals.

How to Apply

Interested candi should submit a resume with cover letter and portfolio detailing their qualifications and experience at at earliest possible.

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Medhavi Skills University

Higher Education / Skill Development

Dehradun

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Sr. Growth Marketer (B2B) Professionals