Solution Consultant - Salesforce Marketing Cloud

About Us:

VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

For more information, visit www.vml.com

Job Title: Marketing Technology Solution Consultant

Location:

Job Summary:

Salesforce Marketing Cloud.

Key Responsibilities:

Solution Design & Implementation:

• Conduct discovery sessions with client teams for understanding requirements and the current solution setup.
• Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions
• Conduct platform assessments and recommend optimal marketing technology stacks
• Create technical documentation, solution architecture diagrams, and implementation roadmaps
• Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio, Contact Builder, Web Studio, Automation Studio, Einstein)
• Build responsive, personalized email templates, landing pages, and mobile campaigns using out of the box templates, content blocks, HTML, Javascript, AMPScript
• Build automations and data management using SQL.

Technical Integration & Analytics:

• Develop and maintain integrations between marketing platforms and external systems via APIs, data imports, SQL
• Design data integration strategies ensuring seamless data flow across marketing technology stack
• Build and manage audience segments, data extensions, and customer profiles
• Analyze campaign performance metrics and provide actionable optimization insights
• Conduct A/B testing strategies to improve engagement rates and ROI

Client Management:

• Serve as primary technical point of contact for marketing technology initiatives
• Stay current with platform updates, new features, and industry best practices

Experience:

• 4-5 years in marketing technology consulting or solution implementation
• Strong hands-on experience with

  Salesforce Marketing Cloud

• Experience in marketing automation strategy and multi-channel campaign orchestration

Technical Skills:

• Proficiency in

  JavaScript, HTML, CSS

  and web development concepts
• Experience with Salesforce Marketing Cloud

  AMPscript, SSJS, and SQL

• Strong understanding of API integrations and data management
• Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM)

Soft Skills:

• Excellent problem-solving and analytical abilities
• Strong communication skills for technical and non-technical audiences

Certifications (Optional):

• Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)