Social Media Team Lead

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Role Overview

The Social Media Team Lead will oversee the end-to-end social media function, managing the internal team (SM Executives, Designers, Content Writers), ensuring seamless client communication, and driving high-quality ideation, content planning, and execution for multiple brands. This role requires strong leadership, creative vision, and the ability to manage strict deadlines with a structured, system-driven approach.

Key Responsibilities

1. Team Leadership & Workflow Management

• Lead and mentor Social Media Executives, Content Writers, and Designers.

• Allocate tasks, oversee daily workflows, and ensure smooth execution across all accounts.

• Build a well-defined internal process for planning, approvals, and delivery.

• Conduct regular team reviews to maintain quality and consistency.

2. Client Coordination

• Act as the primary point of contact for all clients.

• Understand brand goals, tone, and monthly campaign priorities.

• Handle briefs, approvals, feedback loops, and escalations professionally.

• Present ideas, campaign plans, pitches, and reports to clients.

3. Inter-Department Collaboration

• Coordinate with performance marketing, video, PR, and strategy teams for integrated campaigns.

• Ensure brand messaging stays consistent across design, content, ads, and creatives.

• Drive a streamlined approval-to-execution system between internal teams.

4. Social Media Strategy & Ideation

• Develop monthly content calendars and campaign strategies.

• Lead brainstorming sessions for creative ideas, reels, trend integrations, and brand storytelling.

• Ensure platform-specific plans across Instagram, Facebook, LinkedIn, YouTube & X.

• Identify new trends, formats, and opportunities for brand growth.

5. Content & Creative Oversight

• Guide the team in producing high-quality copy, design, reels, and motion graphics.

• Review creatives before client sharing to maintain brand alignment.

• Ensure timely delivery of posts, stories, and campaigns.

6. Reporting, Pitches & Decks

• Prepare monthly performance reports and campaign insights.

• Develop brand pitches, social media proposals, and strategy decks.

• Participate in new business pitches and help structure winning presentations.

7. Quality, Timelines & Systems

• Maintain strict adherence to deadlines and client schedules.

• Implement structured SOPs for coordination, feedback, and delivery.

• Ensure all tasks follow a disciplined, organized workflow.

Required Skills & Competencies

• Strong leadership & team management

• Excellent client communication

• Social media strategy & trend understanding

• Content planning & conceptualization

• Creative ideation for posts, reels, and campaigns

• Copywriting understanding & design sense

• Project management & workflow structuring

• Ability to handle multiple brands under strict timelines

• Strong presentation & deck-making skills

• Problem-solving and decision-making

• Good understanding of analytics & insights

• Expertise in Instagram, Facebook, LinkedIn, YouTube, X

Qualifications

• Bachelor’s Degree in Marketing, Mass Communication, or related field

• 3–6 years experience in Social Media / Digital Marketing

• Experience leading a team is mandatory

To apply, please share your resume at: