Social Media Team Lead

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Role Overview

The Social Media Team Lead will oversee the end-to-end social media function, managing the internal team (SM Executives, Designers, Content Writers), ensuring seamless client communication, and driving high-quality ideation, content planning, and execution for multiple brands. This role requires strong leadership, creative vision, and the ability to manage strict deadlines with a structured, system-driven approach.

Key Responsibilities

1. Team Leadership & Workflow Management

Lead and mentor Social Media Executives, Content Writers, and Designers.

Allocate tasks, oversee daily workflows, and ensure smooth execution across all accounts.

Build a well-defined internal process for planning, approvals, and delivery.

Conduct regular team reviews to maintain quality and consistency.

2. Client Coordination

Act as the primary point of contact for all clients.

Understand brand goals, tone, and monthly campaign priorities.

Handle briefs, approvals, feedback loops, and escalations professionally.

Present ideas, campaign plans, pitches, and reports to clients.

3. Inter-Department Collaboration

Coordinate with performance marketing, video, PR, and strategy teams for integrated campaigns.

Ensure brand messaging stays consistent across design, content, ads, and creatives.

Drive a streamlined approval-to-execution system between internal teams.

4. Social Media Strategy & Ideation

Develop monthly content calendars and campaign strategies.

Lead brainstorming sessions for creative ideas, reels, trend integrations, and brand storytelling.

Ensure platform-specific plans across Instagram, Facebook, LinkedIn, YouTube & X.

Identify new trends, formats, and opportunities for brand growth.

5. Content & Creative Oversight

Guide the team in producing high-quality copy, design, reels, and motion graphics.

Review creatives before client sharing to maintain brand alignment.

Ensure timely delivery of posts, stories, and campaigns.

6. Reporting, Pitches & Decks

Prepare monthly performance reports and campaign insights.

Develop brand pitches, social media proposals, and strategy decks.

Participate in new business pitches and help structure winning presentations.

7. Quality, Timelines & Systems

Maintain strict adherence to deadlines and client schedules.

Implement structured SOPs for coordination, feedback, and delivery.

Ensure all tasks follow a disciplined, organized workflow.

Required Skills & Competencies

Strong leadership & team management

Excellent client communication

Social media strategy & trend understanding

Content planning & conceptualization

Creative ideation for posts, reels, and campaigns

Copywriting understanding & design sense

Project management & workflow structuring

Ability to handle multiple brands under strict timelines

Strong presentation & deck-making skills

Problem-solving and decision-making

Good understanding of analytics & insights

Expertise in Instagram, Facebook, LinkedIn, YouTube, X

Qualifications

Bachelor's Degree in Marketing, Mass Communication, or related field

36 years experience in Social Media / Digital Marketing

Experience leading a team is mandatory

To apply, please share your resume at: