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2.0 - 6.0 years
0 Lacs
haryana
On-site
As an Analytics and Modeling Analyst at Accenture, you will be part of our growing Insights and Analytics team. You will be responsible for developing and implementing machine learning models using supervised and unsupervised techniques. Your role will involve applying appropriate machine learning algorithms for prediction tasks and data segmentation based on project requirements. Additionally, you will perform data preprocessing, feature engineering, and model evaluation to ensure the accuracy and efficiency of the models. The ideal candidate for this position should have a Bachelor's or Master's degree in Computer Science, Data Science, Engineering, or a related field, along with 2 to 3 years of experience in applied machine learning and data science projects. You should have a solid understanding of model training, validation, and deployment workflows, as well as experience working with version control and collaborative development environments. Familiarity with tools that automate and manage the process of building, testing, and deploying machine learning models, as well as a basic understanding of cloud-based architecture and APIs, would be beneficial. In this role, you will collaborate with data engineers, analysts, and product teams to translate business problems into machine learning solutions. You will use Python libraries such as scikit-learn, TensorFlow, and others to build and test models, and analyze and manipulate structured datasets using notebooks like Jupyter. Your responsibilities will also include documenting model performance, data flows, and process pipelines to ensure transparency and reproducibility of the work. If you are a Machine Learning Data Scientist with a passion for building ML models using cutting-edge techniques and technologies, we invite you to join our team at Accenture and contribute to creating value and shared success for our clients, people, and communities.,
Posted 2 days ago
2.0 - 6.0 years
0 Lacs
chennai, tamil nadu
On-site
As an Adobe Support, your primary responsibility will be to provide Tier 1 Support using Adobe Experience Cloud products. This entails various tasks including architecture, solution design, integration, governance, and technical leadership. Your key roles and responsibilities will involve: 1. Providing Tier 1 Support: - Demonstrating good experience with Adobe Campaign Standard. - Having a basic understanding of Integration, data design, and web technologies. - Proficiency in programming languages, particularly SQL. - Being well-versed in Adobe Campaign Standard to support Emails, Push notifications, SMS integrations. - Exposure to integrations with other Adobe Marketing Cloud platforms like Adobe Experience Manager (AEM). - Focusing on design documentation, peer reviews, and best practices diligently. - Collaborating closely with Product Owners to understand functional requirements and translate them into technical specifications. - Possessing good communication skills. - Experience in direct customer interaction and delivering high-quality service. - Proficiency in analysis and debugging. 2. Platform Expertise: - Having deep knowledge of at least one or more Adobe products such as Adobe Analytics for customer behavior insights, Adobe Target for personalization and testing, Adobe Campaign for multichannel marketing, Adobe Workflow configuration/building framework, Adobe Audience Manager, and Adobe 1DS. Skills Required: - Adobe Campaign Management - Experience with Delta lake, Parquet, and Spark SQL via Synapse - DevOps CICD pipelines Cloud Manager - Cloud platforms like Adobe Managed Services on Azure - Ability to enable personalized customer journeys and provide analytics insights Mandatory Skills: - Proficiency in HTML/HTML5, JavaScript - Expertise in Adobe Analytics and Campaign Your role as an Adobe Support will involve a combination of technical skills, communication abilities, and a deep understanding of Adobe products to ensure effective support and solutions for clients.,
Posted 1 week ago
10 - 20 years
45 - 50 Lacs
Hyderabad
Work from Office
Overview Creative Excellence is an essential bedrock to achieving our goal of building iconic brands as part of our CMOs Powering Positive Growth vision and multi-year plan to fuel the Marketing Transformation at PepsiCo. The Insights Sr. Manager Creative Excellence role will support the Marketing Transformation growth stream teams (Iconic Brands and Becoming Better Investors) in building and supporting an innovative, efficient, and human-centric measurement and learning ecosystem to drive Creative Excellence. The role will be responsible for acting as key influencer within the insights, marketing & creative community, for upskilling and elevating the quality and impact of the toolkit application. This role will also be responsible for unlocking Marketing meta-learning to maximize impact of our Amplify+ framework and continue to refine and tailor to Media/ROI outcomes. Responsibilities Lead the team to deliver Inspiring Creative Excellence agenda: focused on A) Developing and delivering our Global Meta analysis work identifying trends and patterns across multiple campaigns, planning, and executing accordingly ensuring: 1. Data-driven insights: Combining data from multiple sources to provide a comprehensive and accurate understanding of what works in marketing and why. 2. Improved E2E decision-making: with the insights gained from meta-analysis, marketing teams will be able to make more informed decisions not only based on Amplify+ but also based on media outcomes, leading to more effective campaigns. 3. Consistency and standardization: Ensuring the methods are standardized and consistent to improve reliability and validity of the findings avoiding making decisions based on flawed or biased data. 4. Continuous improvement: This position must ensure that the insights gained from previous analysis are incorporated into future campaigns and building on the existing Amplify+ capability, leading to continuous improvement and optimization. 5. Reporting and communication: Comprehensive and compelling storytelling to ensure senior leadership, marketing teams and external partners (i.e. Ad Agencies) will be able to nurture their work with the meta learnings. B) Act as Subject Matter Expert for Global Insights and ICC Deploy best practices: briefing, methodology/ toolkit application, standard analysis framework, ways of working Deployment of Global capability training/ facilitate agency led trainings Consult Sector delivery teams on complex delivery projects as needed Represent ICC POV to consult on product decisions/challenges/business needs - Methodology, Processes, Best Practices Product development workstreams analytics Ask Ada Capability Knowledge Management - Content development & enhancement on capability & use cases Qualifications 1. Deep expertise and passion for brand and creative insights including significant experience in creative development and brand equity tracking across digitized ad hoc qual/quant consumer research approaches, with a real interest in driving impact from this work.2. Attention to detail and organisation ability to scope, define and deliver a clear plan of action3. Being intentional stakeholder management and network building must be excellent at mapping and building the relationships that matter to deliver your agenda locally within BUs, across the sector teams and across the global org4. Excellent presentation and facilitation skills able to inspire and energise teams behind the stories and messages you want to land5. Being brave willing to experiment, innovate and try something new6. Being simple natural ability to reduce complexity to simplicity, get to a clear story and remove ambiguity7. Strength in change management i.e. how have you galvanise a group of people to change/get behind your idea or new way of thinking/working through clarity on desired outcome, clear roadmaps and regular engagements to take people with you on the journey8. Creative and marketing savvy experience of working closely with marketing and creative agencies GROWTH - Curiosity for Learning: Demonstrating learning agility and curiosity to grow as a leader and to gain deeper insights that provide value to ones work RELATIONSHIPS Collaboration: Working across boundaries and creating trusting relationships, demonstrating active listening skills RELATIONSHIPS Network: Leveraging relationships within and outside of PepsiCo to help deliver results, seeking alignment from others on key decisions EXECUTION Clarity: Simplifying complexity, communicating in a clear and concise manner AGILITY Change Management: Maintaining composure during times of change, supporting and managing change by adapting approaches and mobilizing others Collaborates Across Boundaries: Highly collaborative whilst clear on what is required; working across a matrix environment and integrating agendas to enable flawless execution Global Acumen: culturally highly sensitive, able to design solutions for specific market environments and connect work to have a global impact. Transformational Leader: Strong communication, analytical and influencing skills ability to influence the agenda at a senior level and win followership. Talent Builder: Proven leadership and people development skills of a team of diverse individuals
Posted 3 months ago
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