Social Media Strategist

Job Description

Job Title: Social Media Strategist Location: Ahmedabad Job Type: Full-time Working Hours: 11:00 AM IST to 8:00 PM IST About role We are looking for a skilled and strategic Social Media Strategist to lead and execute impactful social media campaigns for both our in-house brands across the Indian and US markets. This role is ideal for someone who thrives on data-driven storytelling, understands diverse audience behaviors, and knows how to align content strategy with business objectives. You’ll be responsible for building a strong social presence, driving engagement, and supporting brand visibility and lead generation through intelligent content planning, timely execution, and cross-functional collaboration. Responsibilities: · Develop and execute tailored social media strategies for both Indian and US markets to build brand presence, drive engagement, and support lead generation. · Manage and grow social media accounts across platforms like Instagram, Facebook, LinkedIn, Twitter, and others. · Plan and oversee content calendars, ensuring alignment with marketing goals, seasonal relevance, and brand tone. · Collaborate with internal teams including content creators, designers, and marketers to produce engaging and visually appealing content. · Launch and monitor social media campaigns, adjusting based on performance analytics and industry trends. · Track KPIs and engagement metrics using analytics tools; report performance insights and optimize future content accordingly. · Stay informed about platform updates, audience behaviors, and emerging trends to keep strategies innovative and relevant. · Monitor and engage with social media communities, responding to comments, messages, and inquiries to maintain a positive brand reputation. · Ensure consistency in messaging, tone, and visual style across all platforms. Desired Skills: · Minimum 5 years of experience in social media strategy, content planning, and campaign execution. · Proven ability to plan and manage content across multiple platforms with a consistent voice and approach. · In-depth understanding of social media algorithms, engagement tactics, and community building strategies for Indian and US audiences. · Proficiency with social media management and analytics tools (e.g., Meta Business Suite, LinkedIn Analytics etc.). · Strong communication and creative writing skills, with the ability to tailor messaging based on platform and audience. · Experience handling multiple accounts and delivering under tight deadlines. · Strategic thinker with a hands-on attitude and results-oriented mindset. Nice to Have · Prior experience working with US-based B2B service companies or digital agencies. · Exposure to paid social media campaigns and performance optimization techniques. · Basic knowledge of graphic design tools like Canva or Adobe Creative Suite. · Familiarity with influencer collaboration strategies or community-based marketing. Job Type: Full-time Pay: ₹30,000.00 - ₹80,000.00 per month Benefits: Health insurance Schedule: Day shift Experience: Social media marketing: 4 years (Required) Work Location: In person