Social Media Strategist

Share your work with us at: work@twobytwo.studio

We’re looking for a full-time, on-site Social Media Strategist who will own the end-to-end strategic direction of our clients’ social presence. You will ideate monthly campaigns, break them down into weekly and per-post plans, write compelling copy, and work closely with designers and editors to bring your ideas to life.

This role is for someone who blends big-picture thinking with detail-oriented execution — someone who treats strategy as a craft.

Key Responsibilities
1. Strategy & Campaign Ideation

• Develop monthly social media strategies and campaign concepts across client brands.
• Build narrative arcs, thematic content directions, and storytelling frameworks.
• Ideate formats and high-level concepts that are platform-appropriate.

2. Content Planning & Breakdown

• Break campaign ideas into weekly and per-post content calendars.
• Define the purpose of each post (awareness, engagement, conversion, education).
• Recommend formats like reels, carousels, stories, statics, UGC, long-form, etc.

3. Copywriting & Micro-Writing

• Write strong, scroll-stopping copy for posts, reels, scripts, hooks, CTAs, and captions.
• Maintain consistency with brand voice, tone, and guidelines.
• Collaborate with the creative team to refine copy as visuals evolve.

4. Cross-functional Coordination

• Brief designers and editors with clear references, moodboards, and ideas.
• Ensure content is executed exactly as envisioned, with high-quality output.
• Review drafts, give constructive feedback, and get posts ready for publishing.

5. Research & Insights

• Study competitors, trends, and audience behaviour to inform content direction.
• Analyse platform updates and new features to keep content fresh and relevant.
• Bring data-backed suggestions into monthly planning.

6. Brand & Content Management

• Maintain coherent storytelling, visual identity, and tone across all platforms.
• Ensure alignment with client goals, positioning, and growth metrics.
• Proactively suggest new content pillars, series, or experiments.

7. Performance Monitoring

• Track performance of posts, campaigns, and monthly calendars.
• Analyse what’s working and what’s not, and provide improvement suggestions.
• Present insights to the internal team to refine strategy.

Qualifications & SkillsMust-Have:

• 2–4 years of experience as a social media strategist, content strategist, or digital marketer.
• Proven experience planning content calendars for brands.
• Excellent copywriting skills with a strong grasp of hooks and platform psychology.
• Strong aesthetic sense and storytelling capability.
• Ability to collaborate and communicate effectively with creative teams.
• Comfortable working onsite in a fast-paced creative environment.

Nice-to-Have:

• Experience working in creative agencies.
• Understanding of design/editing workflows to communicate clearly with creatives.
• Ability to juggle multiple brands and deadlines.
• Basic reporting and data interpretation skills.

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person