Social Media Strategist

Designation: Social Media Strategist

Location:

About the Role

Social Media Strategist

Key Responsibilities

Social Media Management:

• Own end-to-end strategy and execution across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
• Plan, schedule, and monitor content calendars to ensure consistent brand communication.
• Leverage analytics to optimize campaigns and improve engagement.

Content & Campaigns:

• Drive content ideation, copywriting, and visual design (basic Canva/creative direction).
• Conceptualize and execute brand campaigns, IPs, and topical content.
• Collaborate with creative teams for high-quality multimedia content.

Influencer Marketing:

• Identify, onboard, and manage nano, micro, and macro influencers.
• Run in-house and agency-driven collaborations, giveaways, and large-scale campaigns.
• Build long-term influencer partnerships to strengthen brand advocacy.

Community Engagement:

• Engage with online communities and foster organic brand conversations.
• Plan and execute offline activation, collaborations, and events to build connect.

Retention & CRM:

• Execute email, SMS, WhatsApp, and web-push campaigns.
• Segment customer data and design automated journeys for improved retention.
• Track performance metrics and deliver insights to marketing leadership.

Desired Skills & Experience

• 2–4 years of experience in social media, brand marketing, or digital marketing roles (agency or brand side).
• Proven track record in

  social media strategy, influencer management, and campaign execution

  .
• Strong understanding of

  retention marketing tools

  (email, SMS, WhatsApp).
• Creative thinker with hands-on ability in Canva/design tools.
• Excellent communication, copywriting, and project management skills.
• Knowledge of analytics dashboards (Meta Business Suite, Google Analytics, CRM tools) is a plus.

Education

• Bachelor’s degree in

  Mass Media, Marketing, Communications, or related field

  .

What We Offer

• Opportunity to work with leading brands on large-scale campaigns.
• Exposure to influencer ecosystems, digital IPs, and omni-channel marketing.
• Collaborative, creative, and fast-paced work environment.