Social Media Strategist

Digitale is a premium 360° digital marketing agency known for combining creativity with strategy to build powerful brand narratives. We partner with India’s leading brands to craft compelling digital experiences that go beyond likes and shares—creating real cultural impact.

Position Overview:

Social Media Strategist

You’ll be the brain behind the brand’s digital voice—developing strategies that drive engagement, build community, and shape meaningful content experiences across Instagram, LinkedIn, Facebook, and beyond.

Key Responsibilities:

• Build organic content strategies tailored to each platform, rooted in brand tone, audience insights, and cultural relevance.
• Lead content planning by defining themes, formats, and narratives that bring brand messaging to life.
• Collaborate with design and content teams to guide creation of thumb-stopping visuals, reels, carousels, and stories.
• Spot trends, memes, and moments early—and translate them into brand-relevant opportunities.
• Shape and evolve brand voice, ensuring consistency across all platforms.
• Audit brand social presence and recommend ways to elevate engagement, reach, and overall content quality.
• Present strategies and campaign ideas to internal teams and clients with clarity and conviction.
• Stay ahead of social media evolution, platform features, and emerging content styles.

Requirements:

• 3–5 years of experience in content-first social media strategy (agency experience preferred).
• Deep understanding of content formats across Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
• Strong grasp of content calendars, tone of voice, visual storytelling, and digital trends.
• Proven ability to craft strategies that are both creatively exciting and audience-relevant.
• Excellent communication and ideation skills; ability to lead brainstorms and client discussions.
• Bachelor's degree in Mass Communication, Marketing, Media, or similar fields.

Why Join Us:

• Work with some of India’s most exciting brands
• Creative freedom with a focus on storytelling, not just metrics
• A fast-paced, collaborative environment that values bold thinking
• Opportunity to lead content innovation across platforms

To Apply:

mrinal.lunia@digitale.co.in

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