The Curl Co.

Role & responsibilities Develop the Social Media Strategy: Shooting , editing content and making content calendar and managing social media of the brand from a long term perspective to drive sales. Conduct market research, competitive audits, and social listening to identify industry trends, platform updates, and emerging opportunities. Manging and curating UGCs across India and working with them to get videos made. Commenting on relevant posts on social media. Managing Youtube and long form media. Preferred candidate profile If the candidate is a curly / wavy haired individual then its most preferred. Candidate should be spunky and must have a keen eye for spotting social media trends and executing them on point. High energy and an entrepreneurial spirit will rewarded. Knowledge of the Indian hair care market , including local trends, cultural nuances, and the specific challenges of Indian weather/hair types preferred.