Social Media Strategist

Company Description

B&M Strategies

Role Description

Social Media Strategist

You will shape social media strategy from the ground up—balancing creativity with context, growth with responsibility, and ideas with execution—in a fast-moving environment.

Key Responsibilities

• Design and execute platform-specific social media and content strategies.
• Build organic reach and engagement using SEO fundamentals, audience insight, and experimentation.
• Develop content that is intuitive, accessible, and grounded in real-world context.
• Adapt messaging for varied audience sensibilities and modes of consumption.
• Monitor performance metrics, extract insights, and refine strategy continuously.
• Collaborate closely with internal teams to align social media output with broader strategic goals.
• Track public discourse, emerging narratives, and platform-level shifts.

What We’re Looking For

• 5+ years of experience managing and scaling social media accounts for brands or organisations.
• Strong understanding of SEO, content discoverability, and platform algorithms.
• Proven ability to grow brands and audiences through thoughtful, adaptive content.
• Creative thinker with a strong grasp of storytelling and internet culture.
• Politically aware and context-sensitive, with the ability to read narrative environments.
• Comfortable solving non-standard problems and working with limited or evolving signals.
• Able to operate effectively in dynamic, high-pressure settings.
• Excellent writing skills and attention to detail.
• Familiarity with analytics and performance tracking tools.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• Experience managing social media for brands, institutions, or organisations is a plus.

Compensation

• Industry-standard, commensurate with experience and role scope.