Social Media Specialist

About Us

creative and results-driven Social Media Manager

Role Overview

We are looking for a dynamic Social Media Manager with strong agency or brand-side experience to manage multiple D2C and lifestyle campaigns. The ideal candidate will bring a mix of strategic thinking, content creativity, and execution excellence across platforms. You will be responsible for creating engaging, trend-led content strategies and driving impactful campaigns to strengthen The Artarium’s brand identity.

Key Responsibilities

• Strategy & Planning

• Develop and execute social media strategies and monthly content calendars aligned with business goals.
• Manage 8–10 brand campaigns concurrently with ownership of strategy and performance.

• Content Creation & Management

• Build

  reels-first, trend-driven content

  ideas and oversee influencer/creator collaborations.
• Curate and publish high-quality posts (images, reels, stories, graphics, and videos) across platforms including Instagram, Facebook, Pinterest, YouTube Shorts, LinkedIn, Twitter, and Snapchat.
• Ensure all content reflects the brand voice and maintains premium aesthetics.

• Campaign Execution & Analytics

• Orchestrate cross-platform campaigns end-to-end.
• Manage scheduling/publishing through tools like

  Later, Buffer, Hootsuite, or Sprout

  .
• Track performance using

  GA4, UTM insights, Meta Business Suite

  , and maintain ORM workflows.
• Generate performance reports with actionable growth insights (reach, engagement, shares, saves).

• Community Management

• Monitor and respond to DMs, comments, and reviews to foster strong online engagement.

• Collaboration

• Work with design and copy teams to brief creatives and refine storytelling.
• Partner with performance marketing teams for paid-social amplification (Meta/YouTube Shorts).

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

• 3–6 years of relevant experience

  in a digital agency or brand environment.
• Proven ability to manage multi-brand portfolios and campaigns.
• Strong knowledge of

  reels-first content, trend mapping, and influencer partnerships

  .
• Proficiency in social media analytics tools and ORM workflows.
• Experience in D2C, e-commerce, lifestyle, fashion, or home décor categories preferred.
• Strong organizational, multitasking, and time-management skills.
• A portfolio showcasing:
• Content calendars
• Reel scripts/storyboards
• Campaign case studies with measurable results

Nice-to-Haves

• Experience in basic paid-social coordination.
• Ability to review copy and guide creative direction.