Social Media Marketing Specialist

Social Media Marketing Manager

Location: Saket, New Delhi – 110030

Working Hours: 10 AM to 7 PM (5.5 days working)

Phone: +91 9910389833

Salary: Upto 35k

Job Overview:

We are seeking a dynamic and results-driven Social Media Marketing Manager to lead our paid and organic social media efforts across all major platforms, especially Meta (Facebook & Instagram). This role requires a strategic thinker who understands how to drive both brand awareness and conversions through creative content and performance-driven advertising. The ideal candidate is both analytical and creative, with a strong grasp of social media trends, audience behavior, and platform algorithms.

Key Responsibilities:

1. Social Media Strategy & Planning

• Develop and implement cohesive strategies for both paid and organic social media marketing.
• Align social media strategies with overall brand and business objectives.
• Plan monthly content calendars, promotional campaigns, and engagement initiatives.

2. Paid Marketing (Meta & Other Platforms)

• Plan, execute, and manage paid ad campaigns on Facebook, Instagram, and other relevant platforms.
• Conduct A/B testing, audience segmentation, and retargeting to optimize ad performance.
• Monitor budgets and bid strategies to ensure optimal return on ad spend (ROAS).

3. Organic Growth & Community Management

• Create and oversee daily organic content including posts, reels, stories, and videos.
• Increase follower base, engagement, and brand loyalty through consistent and authentic content.
• Monitor comments, DMs, and mentions; respond in a timely and brand-consistent manner.

4. Content Creation Collaboration

• Collaborate with designers, copywriters, and video editors to create engaging visual and written content.
• Stay consistent with brand tone, style, and voice across all platforms.

5. Analytics & Reporting

• Track and analyze key performance indicators (KPIs) such as reach, engagement, CTR, conversions, and ROI.
• Prepare and present detailed weekly/monthly performance reports with insights and recommendations.

6. Trend Monitoring & Innovation

• Stay up to date with platform algorithm changes, tools, features, and industry trends.
• Proactively suggest and test new ideas to increase effectiveness across platforms.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 1–4 years of hands-on experience in social media marketing with both paid and organic strategies.
• Strong knowledge of Facebook Ads Manager, Instagram, and other social platforms (LinkedIn, YouTube, etc.).
• Proficiency with analytics tools (Meta Business Suite, Google Analytics, etc.).
• Excellent copywriting, communication, and project management skills.
• Creative mindset with a strong eye for design and storytelling.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.