Social Media Marketing Specialist

We are a cross-border venture builder with two dynamic verticals:

• Bifrost

  – helping international consumer brands enter and scale in India and the UAE.

global wellness & lifestyle product line

Social Media Marketing Manager

What You’ll Do

Bifrost (LinkedIn Focus)

• Own and grow the

  LinkedIn page

  as a hub for market entry insights, trend analysis, and bold opinions in retail, FMCG, and lifestyle.
• Create and curate engaging content formats – LinkedIn articles, posts, infographics, and short-form video snippets.
• Develop a content calendar aligned with leadership’s thought pieces, speaking engagements, and industry news.
• Drive follower growth and engagement with

  C-level and global professionals

  .

Upcoming Wellness Brand (Instagram Focus)

• Build a

  unique Instagram page from scratch

  for our new global product.
• Create a content strategy that is

  quirky, visual, and shareable

  , aimed at Gen Z and millennial audiences worldwide.
• Work on storytelling without revealing the product name until launch, creating

  buzz and anticipation

  through moodboards, lifestyle posts, and interactive content.
• Experiment with formats like

  Reels, Stories, and Collaborations

  to grow organically.
• Position the brand as a

  global-first lifestyle play

  with cultural storytelling.

What We’re Looking For

• 3–6 years of experience in

  social media management and content creation

  .
• A strong

  portfolio of LinkedIn B2B content

  and/or

  Instagram lifestyle/consumer brand campaigns

  .
• Ability to balance

  professional tone (LinkedIn)

  with

  playful, global aesthetic (Instagram)

  .
• Strong design sensibility; ability to work with Canva/Adobe Suite or guide designers effectively.
• Comfort with analytics – ability to track engagement, optimize campaigns, and report insights.
• A storyteller at heart: someone who can turn complex ideas into

  engaging posts that spark conversation.

Why Join Us?

• Work closely with the founder and CEO - Serial entrepreneur, INSEAD alum, experienced lifestyle and hospitality professional.
• Be part of

  two worlds

  : a sharp consulting brand working with international players, and a

  soon-to-launch global product

  at the intersection of wellness and lifestyle.
• Shape the digital voice of a brand

  before it goes global

  – India, UAE, and Europe are first launch markets.
• Possible equity in the product business
• Opportunity to experiment, innovate, and leave your creative mark on a brand from its inception.

How to Apply

Send us your portfolio (links to social handles you’ve managed or campaigns you’ve executed) along with a short note on why this opportunity excites you.

• Email:business@bifrost.global