Social Media Marketing Specialist

Job Summary: We are looking for an experienced SMM/SEM Manager with 3-5 years of expertise in managing and strategizing social media campaigns. The ideal candidate will be responsible for creating social media strategies, ensuring organic growth, and managing a team of Social Media Executives content writers and designers to achieve the best output. They should have a strong understanding of multiple social media platforms and the latest trends to drive engagement and brand awareness.

Key Responsibilities:

Develop and execute comprehensive social media strategies aligned with business goals.

Stay updated with the latest social media trends and implement effective tactics.

Ensure organic growth across social media platforms by optimizing content and engagement.

Create and maintain a content calendar for various platforms.

Manage, maintain, and troubleshoot account verifications and accesses.

Possess strong knowledge of Meta, LinkedIn, X (formerly Twitter), TikTok, and Snapchat.

Implement and oversee WhatsApp marketing strategies.

Lead and manage a team of Social Media Executives, content writers and designers, providing creative concepts and direction.

Conduct competitor analysis and generate comprehensive reports to optimize social media strategies.

Oversee the monthly reporting process, ensuring data accuracy and actionable insights.

Attend client meetings with Team Lead in Dubai, present social media strategies, and verify KPIs are met.

Research, plan, and execute Meta Ads campaigns.

Measure ROI from social media efforts and make data-driven adjustments to team performance.

Requirements:

3-5 years of experience in social media management with a proven track record of successful campaigns.

Expertise in content strategy, organic growth techniques, and audience engagement.

Strong understanding of various social media platforms and their best practices.

Experience with social media analytics and reporting tools.

Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.

Strong leadership, communication, and problem-solving skills.

Experience in WhatsApp marketing and running Meta Ads campaigns.

Preferred Qualifications:

Experience in handling international social media campaigns.

Strong analytical skills to interpret data and improve strategy.

Ability to create visually appealing and engaging social media content.

Location: Kochi, India

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

Day shift

Monday to Saturday

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Application Question(s):

• What's your last drawn salary and expected salary?

Language:

• Malayalam, English (Required)

Work Location: In person