Social Media Marketing Specialist

The SMM Specialist role at Arcitech AI is a crucial position that plays a key role in driving the company's advancements in the industry. The successful candidate will be responsible for implementing SMM strategies and techniques to enhance the online presence of Arcitech AI and its clients. This role presents exciting challenges and opportunities for professional growth in a dynamic and innovative environment.

We are looking for individuals who has a proven track record of consistency over the social media platforms they have handled

Responsibilities

• Develop and Execute Social Media Strategies:

   Create and implement comprehensive social media plans that align with our brand objectives and target audience.

• Content Creation:

   Produce compelling and platform-specific content, including text, images, and videos, to engage and grow our social media audience.

• Audience Engagement and Analysis:

   Monitor and respond to audience interactions, analyze engagement metrics, and adjust strategies to improve performance.

• Influencer Outreach:

   Identify and collaborate with influencers to expand our brand's reach and credibility.

• Content Scheduling and Management:

   Plan and schedule posts to ensure consistent and timely content delivery across all platforms.

• Competitor Research:

   Conduct regular analysis of competitor activities and industry trends to inform and enhance our social media strategies.

• Brand Reputation Management:

   Monitor and manage our brand's reputation across social media channels, addressing any issues promptly and professionally.

• Community Engagement:

   Actively engage with followers, fostering a positive community and addressing inquiries or comments.

• Blog and Article Writing:

   Create informative and engaging blog posts and articles to support broader marketing efforts and establish thought leadership.

• User-Generated Content (UGC):

   Encourage and curate UGC to build community and authenticity around our brand.

• Trend Monitoring:

   Stay updated with the latest social media trends and incorporate relevant strategies to keep our content fresh and engaging.

Requirements

• Proven experience as a Social Media Specialist or similar role.
• In-depth knowledge of various social media platforms and their best practices.
• Strong content creation skills, including writing, graphic design, and video production.
• Experience with social media management tools and analytics platforms.
• Excellent communication and interpersonal skills.
• Ability to multitask and manage time effectively in a fast-paced environment.
• Familiarity with SEO, web traffic metrics, and social media KPIs.
• Creative thinking and problem-solving abilities.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Qualification

• Bachelor's degree in Marketing, Communications, or related field
• 3 to 4 years of experience in social media and digital marketing