Social Media Marketing Specialist

Job Specification:

• Experience: 2-3 years

• Job Type: Permanent

• Job location: Pune (Magarpatta City) (Work from Office is Mandatory)

• Shift: US shifts

• Notice: Immediate

Job Title: Social Media Marketing Specialist

Job Description:

We are seeking a talented and versatile social media marketing specialist who is proficient in creating engaging and compelling content across various mediums, including video, graphics, and text. As a social media marketing specialist, you will play a key role in shaping our brand's online presence and driving audience engagement through creative and informative content.

Responsibilities:

• Visual Storytelling: Utilize graphic design tools and video editing software to create visually appealing and engaging content that effectively communicates the intended message. Utilize software tools like Doodly, Canva, Vimeo, Adobe Creative Suite, or similar programs to design and execute visually appealing and on-brand graphic assets.

• Content Creation: Develop high-quality content in the form of articles, blog posts, social media posts, video scripts, and graphic designs, including promotional videos, tutorials, and reels, ensuring a polished and professional final product.

• Multi-Media Expertise: Demonstrate proficiency in creating content across different formats, including written articles, video scripts, animations, infographics, and other visual assets.

• Industry Trends and Innovation: Stay up to date with the latest trends and innovations in content creation, digital marketing, and technology to bring fresh ideas and approaches to the team.

• Editing and Proofreading: Ensure accuracy, clarity, and adherence to brand guidelines by editing and proofreading all content before publication.

• SEO Optimization: Incorporate search engine optimization (SEO) techniques to maximize content visibility, improve search rankings, and drive organic traffic.

Requirements:

• Bachelor's degree in Multimedia, Digital Media, Graphic Design, English, Marketing, or a related field (preferred)

• Proven experience as a social media marketing specialist or similar role.

• Proficiency in creating content across different mediums, including text, video, and graphics.

• Strong writing and editing skills with impeccable grammar and attention to detail.

• Excellent communication and collaboration skills to effectively work with cross-functional teams.

• Familiarity with graphic design tools and video editing tools.