Social Media Marketing Specialist

Arcitech AI, located in Mumbai's bustling Lower Parel, is a trailblazer in software and IT, specializing in software development, AI, mobile apps, and integrative solutions. Committed to excellence and innovation, Arcitech AI offers incredible growth opportunities for team members. Enjoy unique perks like weekends off and a provident fund. Our vibrant culture is friendly and cooperative, fostering a dynamic work environment that inspires creativity and forward-thinking. Join us to shape the future of technology.

Key Responsibilities

• Develop and Execute Digital Strategies: Design and implement integrated marketing plans to boost brand awareness and generate high-quality leads.
• Manage Online Campaigns: Oversee campaigns across various digital platforms (social media, search engines, email, etc.) to maximize reach and ROI.
• Analytics and Data-Driven Decisions: Analyze campaign and website performance, interpreting data to drive strategy improvements.
• Social Media Leadership: Lead social media efforts creating strategies, managing content, analyzing engagement, and fostering audience growth and community engagement.
• SEO/SEM Optimization: Monitor analytics, conduct keyword research, and implement on-page and off-page SEO. Oversee and optimize SEM campaigns (Google Ads, Meta Ads, Bing Ads).
• Competitor Analysis: Regularly analyze industry trends and competitors to inform strategies.
• Paid Campaigns: Manage leads and paid advertising to maximize return on investment.
• A/B Testing & Trend Monitoring: Implement A/B tests for optimization and stay updated on evolving digital and AI trends.
• Report & Improve: Track key KPIs and ROI, providing clear reports and actionable insights.
• Cross-Functional Collaboration: Lead or participate in projects that drive teamwork and marketing innovation.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• Proven experience (3–5 years) in digital marketing, with a track record of successful campaigns.
• Proficiency in SEO, SEM, Social Media Marketing, Content Strategy, and Conversion Rate Optimization.
• Hands-on experience with PPC advertising, Google Analytics, Meta Ads, Google Ads, Bing Ads, and lead generation.
• Familiarity and active usage of AI tools for digital marketing automation, analytics, or content creation.
• Excellent communication, creative thinking, and strong project management skills.
• Ability to analyze data and adjust campaigns for maximum impact.
• Proactive, organized, and effective in a fast-paced, collaborative environment.
• Certifications in social media marketing, SEO, or SEM are a plus.