Social Media Marketing Specialist

o Develop relevant content topics to reach the company’s target customers.

o Create, curate, and manage all published content (images, video, written and audio/podcast).

o Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.

o Conduct online advocacy and open a stream for cross-promotions.

o Coordination with design team, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels.

o Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.

o Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.

o Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.

o Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.

o Monitor trends in social media tools, applications, channels, design and strategy.

o Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.

o Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

o Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.

Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.