Social Media Marketing Manager

Social Media Marketing Manager (Male/Female)

At IESC Edutech (India) Pvt. Ltd., we're on a mission to emerge as the premier choice for stakeholders in the education sector by offering a comprehensive array of customized solutions and services under one roof. Our dedication lies in enhancing the quality of education through tailored interventions, catering to the diverse needs of our customers. To achieve this vision, we need innovative and driven individuals who can collaborate across departments to turn our goals into measurable results. Currently, we're seeking a Social Media Marketing Manager to join our team.

Objective & Kay Responsibilities –

Developing Digital Marketing Strategies - Create and implement comprehensive digital marketing strategies to drive online traffic to the company’s website or social media pages, and generate leads and sales.

Managing Online Presence- Manage the company’s online presence and brand across all digital channels, including website, social media platforms, email, and display advertising campaigns.

Content Management- Knowledge of content creation to ensure consistent brand voice and messaging across all digital platforms. This may include overseeing content creation, editing, and publishing. Knowledge of Canva, video editing is must.

SEO and SEM- Optimize content for search engines (SEO) and manage pay-per-click (PPC) campaigns to ensure maximum visibility and effectiveness.

Social Media Management- Develop and implement social media strategies (Facebook, Twitter, Instagram, LinkedIn, etc.) to increase brand awareness and engagement. Monitor and analyze social media metrics to measure the success of campaigns.

Email Marketing- Design and implement email marketing campaigns to nurture leads and engage existing customers. Monitor and optimize email campaigns for effectiveness.

Analytics and Reporting- Use web analytics tools (such as Google Analytics) to monitor the performance of digital marketing campaigns. Prepare and present regular reports and insights to management.

Budget Management- Manage digital marketing budgets effectively, allocating resources to different channels and campaigns to achieve maximum ROI.

Staying Updated- Stay updated with the latest trends and best practices in online marketing and measurement. Continuously learn and experiment with new digital marketing tactics and tools.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person