Social Media Marketing Manager

CGPEY INTERNATIONAL PVT LTD

3 years

0 Lacs

raipur chhattisgarh india

Posted:1 day ago| Platform:

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Skills Required

marketing planning optimization storytelling drive engagement support strategy content communication design ads research reporting reports analytics strategies video copywriting editing creativity management

Work Mode

On-site

Job Type

Full Time

Job Description

About the Role

Social Media Marketing Manager

Key Responsibilities

Strategy & Planning

Develop and implement a complete social media marketing strategy across all platforms.
Plan monthly content calendars, campaigns, and brand communication themes.
Identify target audiences and create tailored content strategies.

Content Creation & Management

Oversee creation of engaging posts, reels, stories, shorts, blogs, and digital ads.
Guide the design and content team on creatives and messaging.
Maintain consistent brand identity across platforms.

Campaigns & Performance

Plan and run paid marketing campaigns (Meta Ads, Google Ads, LinkedIn Ads).
Track KPIs such as reach, engagement, leads, conversions, and ROI.
Conduct competitor research and trend analysis.

Community Growth

Build and nurture the online community through comments, messages, and interactions.
Collaborate with influencers and partners for promotions.

Reporting & Analytics

Prepare weekly/monthly reports using insights and analytics tools.
Optimize content, campaigns, and strategies based on data.

Team & Coordination

Coordinate with internal teams—sales, design, video, and management.
Guide junior social media executives and interns when required.

Required Skills & Qualifications

Minimum 1–3 years of experience in social media marketing.
solid understanding of all major platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter).
Strong copywriting and storytelling skills.
Experience with Canva, Photoshop, or video editing tools (CapCut/Premiere).
Knowledge of paid advertising, lead generation, and performance marketing.
Excellent communication, creativity, and time-management skills.

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