Social Media Marketing Executive

Social Media Marketing Executive (Lead Generation Specialist)

The role varies from execution-focused tasks for freshers to strategy, campaign optimization, and team guidance for experienced professionals.

This role may also require travelling for in-person client meetings when needed.

Key Responsibilities (For All Levels):

• Manage social media operations across platforms (LinkedIn, Instagram, Facebook, etc.)
• Execute daily lead-generation activities through social media, cold calling, and outreach
• Schedule and coordinate meetings with qualified prospects
• Communicate effectively with potential clients via calls, emails, chats, and online meetings
• Maintain lead databases and follow up consistently to improve conversions
• Support sales and marketing campaigns with timely execution
• Travel for client meetings when required

Additional Responsibilities for Experienced Candidates (4–7 years):

• Develop and implement social media growth, outreach, and lead-generation strategies
• Utilize LinkedIn and other platforms for targeted B2B/B2C lead acquisition
• Optimize funnels, messaging sequences, and conversion processes
• Lead cold-calling scripts, outreach templates, and digital engagement frameworks
• Track, analyze, and report performance of social media and lead-generation campaigns
• Mentor interns/junior team members on lead generation and social media activities
• Collaborate with sales and marketing teams to align strategy with business goals

Skills & Qualifications

For Freshers (BBA/MBA Preferred):

• Strong communication and cold-calling skills
• Basic understanding of social media marketing and lead generation
• Ability to schedule, coordinate, and manage appointments
• Highly proactive, organized, and eager to learn

For Experienced Candidates (4–7 years):

• Proven expertise in social media marketing, lead generation, and outreach
• Hands-on experience with LinkedIn tools, CRM, and analytics platforms
• Strong cold-calling, prospecting, and conversion skills
• Ability to manage campaigns and measure performance metrics
• Leadership qualities to guide junior team members
• Strategic mindset with a results-driven approach

Education:

Bachelor’s or master’s degree in marketing, Business Administration, or related fields

• (BBA/MBA preferred for freshers)

Salary: ₹12,000 – ₹30,000 per month

Employment Type: Full-time

 Experience Required: Freshers (BBA/MBA) to 4–7 years Experienced Professionals