Social Media Manager

Job Description — Social Media Manager

Company Name: The Face Company
Job Title: Social Media Manager
Department: Marketing & Communications
Location: Greater Kailash 2 (GK-2), Delhi

About The Face Company

The Face Company is a premium aesthetic and wellness clinic offering advanced skincare, hair treatments, semi-permanent makeup, nail services, and personalized beauty solutions. The brand is known for its luxury positioning, strong visual identity, and client-centric approach.

Role Overview

The Social Media Manager will be responsible for managing and growing The Face Company’s digital presence across social media platforms. This role focuses on content planning, brand storytelling, audience engagement, and lead generation while maintaining a consistent luxury brand image.

Key ResponsibilitiesSocial Media Strategy & Planning

• Develop and execute social media strategies aligned with brand and business goals.
• Create monthly content calendars for all platforms.
• Identify trends and opportunities relevant to the beauty and aesthetics industry.

Content Creation & Management

• Plan, create, and publish high-quality content including posts, reels, stories, and captions.
• Coordinate with designers, videographers, doctors, and clinic teams for content creation.
• Ensure brand consistency in tone, visuals, and messaging.

Community Management & Engagement

• Manage comments, messages, and inquiries across platforms in a timely and professional manner.
• Build and engage with the online community to increase brand loyalty.
• Coordinate with sales and front-desk teams for lead follow-ups from social media.

Performance Tracking & Reporting

• Monitor social media analytics, reach, engagement, and lead performance.
• Prepare regular performance reports with insights and improvement plans.
• Optimize content and campaigns based on performance data.

Collaborations & Campaigns

• Plan and execute influencer collaborations and brand campaigns.
• Support promotional launches, offers, and clinic events through social media.

Qualifications and SkillsRequired

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• 2–5 years of experience in social media management, preferably in beauty, aesthetics, wellness, or luxury brands.
• Strong understanding of Instagram, Facebook, and other relevant platforms.
• Excellent content planning, copywriting, and communication skills.
• Basic knowledge of social media analytics and reporting tools.

Preferred

• Experience working with clinics, salons, or personal care brands.
• Knowledge of paid social media campaigns.
• Creative mindset with attention to detail and brand aesthetics.

Job Type: Full-time

Pay: ₹60,000.00 - ₹70,000.00 per month

Work Location: In person