Job
Description
Social Media Manager Job Description: - We are looking for a highly motivated Social Media Manager to lead our digital presence and engagement strategies for our cryptocurrency exchange. - The ideal candidate will be responsible for planning, executing, and optimizing content across various social media platforms to enhance brand visibility, drive engagement, and increase conversions. Key Responsibilities: - Social Media Strategy & Execution:Develop and implement a comprehensive social media strategy to increase brand awareness and engagement. - Manage daily posting and scheduling across platforms like Twitter (X), LinkedIn, Telegram, Instagram, Facebook and YouTube etc. - Create engaging and informative content, including graphics, videos, GIFs, memes, and blog snippets relevant to the crypto community. - Monitor industry trends, news, and competitor activity to stay ahead of the curve. - Community Engagement & Growth:Actively engage with followers, respond to queries, and moderate discussions in crypto-related communities. - Build and maintain relationships with crypto influencers, traders, and industry experts to enhance brand credibility. - Manage Telegram communities ensuring timely responses and engagement. Performance Tracking & Optimization:Analyze key metrics such as engagement rate, reach, impressions, and conversion rates to assess content effectiveness. - Use social media analytics tools like Google Analytics, Meta Business Suite, and third-party platforms to track performance. - Optimize campaigns based on data insights to improve audience reach and conversion. Advertising & Campaign Management:Plan and execute paid social media campaigns to promote exchange listings, partnerships, and special offers. - Collaborate with the marketing team to design targeted ad campaigns for user acquisition and retention. - Collaboration & Content Creation:Work closely with designers, content writers, and video editors to ensure high-quality content production. - Candidate must be comfortable to face the camera to shoot the short reels and YouTube videos. - Coordinate with PR teams and crypto influencers to maximize exposure through partnerships and promotions. Requirements: - 2+ years of experience in social media management, preferably in crypto, fintech, or blockchain industries. - Proficiency in social media tools like Buffer, Sprout Social, or equivalent. - Experience in community building, influencer marketing, and engagement strategies. - Excellent copywriting and content creation skills. - Ability to analyze data and optimize strategies based on performance. - Knowledge of SEO, hashtags, and social media algorithms for maximum visibility. - Familiarity with meme culture and viral marketing trends in the crypto space is a plus. - Preferred Qualifications: - Experience in running Twitter Spaces and live community sessions. - Basic understanding of graphic design tools like Canva, Photoshop, or Figma. - A Bachelor's degree in Marketing, Communications, or related field. Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Benefits: Health insurance Provident Fund Work Location: In person
