Social Media Manager

Social Media Manager – Performance Marketing (Education Sector)****Location:** Pune Maharashtra**Industry:** Education / EdTech**Experience Required:** 3+ years in performance marketing**Employment Type:** Full-Time**Joining:** Immediate**Salary:** Best in the Industry---**About the Role:**We are seeking a highly skilled and results-driven **Social Media Manager – Performance Marketing** to join our team in Pune (Saket). The ideal candidate will have hands-on experience in **lead generation via Google Ads and Meta Ads (Facebook & Instagram)**, specifically for the **education sector**. You will be responsible for creating, managing, and optimizing performance campaigns across platforms to drive quality leads and conversions.**Key Responsibilities:*** Plan, execute, and optimize **Google Ads and Meta Ads campaigns** focused on lead generation.* Design and implement **paid social strategies** to drive targeted traffic and quality leads for our education programs.* Monitor and analyze **campaign performance**, ensuring ROI, CPL, CTR, and other KPIs are met.* Conduct **A/B testing** on creatives, ad copies, and landing pages.* Collaborate with design, content, and academic teams to create compelling ad creatives and landing pages.* Report on **campaign metrics**, insights, and recommendations on a regular basis.* Stay updated with the latest trends and best practices in digital marketing and the education domain.* Ensure compliance with advertising policies and platform guidelines.**Required Skills & Qualifications:*** Proven experience (3+ years) in **performance marketing**, especially for the **education or EdTech sector**.* Expertise in **Google Ads (Search, Display, YouTube)** and **Meta Ads (Facebook & Instagram)**.* Strong understanding of **lead generation funnels** and **conversion optimization**.* Proficiency in using tools like **Google Analytics, Meta Business Suite, Google Tag Manager**, etc.* Data-driven mindset with a focus on performance metrics.* Ability to manage budgets effectively and optimize spend for maximum ROI.* Strong communication, analytical, and project management skills.* Immediate joiners preferred.**What We Offer:*** Opportunity to work in a fast-growing education brand.* Competitive salary – **Best in the Industry**.* Work with a dynamic and creative team.* Growth opportunities in a rapidly expanding company.**How to Apply:**If you’re passionate about driving results through data-backed performance marketing and have a track record of generating leads in the education sector, **we’d love to hear from you!**DM YOUR RESUME or

Send your CV to: hr@selectyouruniversity.com<