Social Media Manager

About the Role

content-obsessed creator at heart

business profiles and personal brands

Key Responsibilities

• Content Strategy & Ideation

• Develop content calendars and strategies for both business and personal brands.
• Constantly brainstorm fresh, platform-specific ideas that drive reach, engagement, and conversations.
• Keep an eye on trends, cultural moments, and viral hooks to plug into.

• Execution & Collaboration

• Work closely with designers to get content pieces created.
• Step in with

  Canva

  (for quick graphics) or

  CapCut

  (for basic video edits) when needed.
• Ensure every post is

  visually appealing, brand-aligned, and engaging

  .

• Content Creation (Writing)

• Write engaging posts, captions, and threads for

  Twitter and LinkedIn

  yourself.
• Adapt tone and style to fit each platform and audience.

• Growth & Engagement

• Manage daily posting, scheduling, and interactions with followers.
• Experiment with content formats (shorts, reels, carousels, polls, threads, stories, etc.).
• Actively build engagement, virality, and conversations that convert into business growth.

• Analytics & Optimization

• Track performance (reach, engagement, conversions) and refine strategies.
• Benchmark against competitors and identify new growth levers.

Requirements

• Proven experience

  growing Instagram accounts (must-have); YT, Twitter, and LinkedIn exposure preferred.
• Strong

  design sense

  —you know what looks good and what doesn’t.
• Comfortable with

  content writing

  (especially for Twitter & LinkedIn).
• Hands-on skills with

  Canva

  and

  CapCut

  for minor design/video needs.
• Ability to brief, coordinate, and collaborate with designers.
• Understanding of social media trends, algorithms, and engagement strategies.
• Analytical mindset to connect content efforts with

  business outcomes

  .

What We’re Looking For

• Someone who

  loves, lives, and breathes content

  —this is more than a job role.
• A creative thinker who’s also execution-focused.
• A content junkie who is always testing, tweaking, and chasing the next big idea.

growth will be your scoreboard