Google & Facebook Ads Specialist

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About the Role:

We are seeking an experienced Google & Facebook Ads Specialist to take full ownership of planning, strategizing, and executing paid ad campaigns. This role will be 100% responsible for driving results with a strong focus on achieving excellent ROAS for Google Ads. You will guide the creative team to produce high-quality ad content and ensure that campaigns meet business objectives.

Key Responsibilities:

• End-to-End Campaign Management:

  Take full ownership of planning, strategizing, and executing Google and Facebook ad campaigns to achieve high ROAS.

• Conversion Tracking:

  Set up and manage conversion tracking to measure campaign performance and make data-driven adjustments.

• Creative Guidance:

  Lead and collaborate with designers and video editors to create effective ad creatives, ensuring alignment with campaign goals.

• Analytics & Optimization:

  Use Google Analytics 4 to track and analyze performance, optimizing campaigns to continuously improve results.

• Automation:

  Implement automation tools (e.g., Zapier, Make.com) to streamline processes and improve campaign efficiency.

• Ad Copywriting:

  Guide the creation of compelling ad copy with a strong focus on driving conversions.

• Google Tag Manager:

  Utilize Google Tag Manager for seamless campaign tracking and to manage tags and triggers for precise data collection.

Key Requirements:

• Proven experience in Google Ads and Facebook Ads with a focus on achieving strong ROAS.
• Deep understanding of conversion tracking and Google Analytics 4.
• Familiarity with Google Tag Manager for tag management and tracking.
• Experience with automation tools like Zapier or Make.com.
• Strong ability to guide creatives and provide clear direction on content.
• Expertise in ad copywriting and creating high-conversion ads.
• Excellent communication skills and attention to detail.