Social Media Manager

Key Responsibilities:Social Media Strategy & Management

• Develop and execute a comprehensive social media strategy aligned with the park’s marketing goals and seasonal events.
• Manage and grow the brand’s presence on Instagram, Facebook, LinkedIn, YouTube, X (Twitter), Threads, and emerging platforms.
• Plan and maintain a monthly content calendar featuring park activities, new attractions, festivals, and visitor experiences.
• Stay on top of trending topics, hashtags, influencer movements, and digital engagement strategies within the entertainment and leisure industry.

Team Coordination

• Collaborate with internal teams including content creators, graphic designers, video editors, SEO specialists, and marketing executives to deliver integrated campaigns.
• Oversee day-to-day task allocation, monitor output quality, and ensure all deliverables align with branding and timelines.
• Act as a key liaison between creative, technical, and operational teams to streamline campaign execution.

Content & Creative Oversight

• Review and approve all posts, stories, reels, ads, captions, and social content.
• Guide content writers on creating engaging, themed, and SEO-optimized messaging for rides, events, and experiences.
• Offer creative direction on all digital assets to ensure alignment with the park’s visual identity and brand tone.

SEO & Digital Integration

• Collaborate with the SEO team to integrate social media efforts into broader organic and paid digital strategies.
• Use insights to enhance discoverability, search relevance, and content reach.
• Track referrals and conversions from social media to the website or booking platforms, and refine strategies accordingly.

Analytics & Reporting

• Monitor social media performance metrics including reach, engagement, clicks, conversions, and follower growth.
• Prepare monthly reports with data-driven insights and strategic recommendations.
• Use analytics to test, optimize, and innovate campaigns and audience targeting.

Campaigns & Advertising

• Plan and manage paid social media campaigns promoting ticket sales, limited-time events, attractions, and offers.
• Collaborate with marketing to build lead-generation funnels, customer engagement campaigns, and retargeting strategies.
• Run A/B tests on creatives, copy, and audiences to maximize campaign performance.

Requirements:

• Master’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 5 years of social media management experience, preferably in entertainment, hospitality, tourism, or events.
• Proven knowledge of SEO, paid social campaigns, digital trends, and influencer collaborations.
• Excellent command of written and spoken English; storytelling flair is a plus.
• Hands-on experience with tools like Meta Business Suite, Google Analytics, Canva or Adobe Creative Suite, Buffer/Hootsuite, and CRM tools.
• Strong leadership skills with experience managing cross-functional creative teams.
• A mix of creative thinking and analytical mindset, with a passion for delivering engaging audience experiences.

What We Offer:

• A chance to lead the social media strategy of a top-tier entertainment brand.
• A dynamic and playful work environment centered around creativity and innovation.
• Opportunities to work on high-impact campaigns tied to events, rides, and unique park experiences.
• Competitive compensation, perks, and professional growth opportunities.

Location:- Gurgaon Sec 59

Job Types: Full-time, Permanent

Pay: From ₹35,000.00 per month

Benefits:

• Paid time off

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Performance bonus
• Yearly bonus