Position - App Store Optimizer Salary – Current Market Standards Application Condition – Proficiency Experience – 2 years to 5 years Desired Candidate Profile: We are seeking an experienced and dedicated App Store Optimizer who can effectively perform App optimation strategies on multiple platforms. Job Description (JD): To develop App Store Optimization (ASO) strategies to ensure that our apps appear at the top of the search results in all the Online App stores. Set up an effective ASO (App Store Optimization) strategy to optimize and improve App discoverability in Google Play and App Store. Analyze competitors' performance on the Google Play Store and App Store to create a better ASO Strategy. Work with the company's internal stakeholders and external agencies to gain insights and identify areas for improvement. Conduct ASO experiments using meticulous approaches and measurement methods such as A/B tests and statistical methods. Prove the effectiveness of the approaches and methods involved. Conduct daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across all the App stores. Develop and implement link-building strategies. Handle various Social Media Platforms for App. Reviews Responses and Rating Analysis of Apps Stay updated on industry trends and latest practices in ASO/SEO and Google/Apple algorithm updates. Work with intelligence and analytics tools, dashboards, data, and data-based decision-making processes. Unique title creation using researched keywords and writing app descriptions. Requirements: 2 to 5 years of experience with ASO, App Store Optimization, and SEO, Search Engine Optimization - Must In-depth understanding of the app store and play store ecosystem. Must possess data-driven with strong problem solving and analytical skills Understanding of Developer Console and App related metrics Languages: English - Proficiency in both verbal Communication and Writing skills. Knowledge of additional languages - strong advantage If you are interested in this position, please share your updated resume to (career@railrestro.com) with the following details: Current CTC: Expected CTC: Notice Period:

Position - SEO Executive Salary – Current Market Standards Application Condition – proficiency Experience – 1 year to 5 years Key Requirements: Working knowledge of search engine optimization practices Ability to think creatively, strategically, and identify and resolve problems. Excellent verbal and written communication skills. Ability to work within a team and independently. Familiarization with Google analytics, and Google Search Console. Understanding of website optimization tools. Strong organizational, time management and analytical skills. Knowledge of SEO tools and data analysis skill. Responsibilities: Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Reviewing and analysing websites for areas that can be improved and optimized. Preparing detailed strategy reports. Managing offsite and onsite optimization projects and reporting on performance. Review technical SEO issues and recommend fixes. Optimize website content, website structure, landing pages and paid search copy. Review website speed & provide improvements to the development team. Keeping up to date with key SEO trends. Analysing keywords and SEO techniques used by competitors. Provide key inputs for writing effective SEO content for blogs, websites and social media accounts. Conducting on-site and off-site analysis of your clients' SEO competitors. Assisting the content team in the creation of high quality, informative SEO content. Doing Keyword Research and creating monthly strategy. Optimize components including title tags, meta-descriptions, keyword volume, internal linking, etc. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with SEO, Content and Social teams. Qualifications / experiences: Qualification: BCA/MCA/ BE/B.Tech in Comps/IT. Highly organized with attention-to-detail. Excellent written and verbal communication skills. Should be well acquainted with the below tools: Google Analytics Google Search Console Google Keywords Planner Ahrefs, SEMrush, Hootsuite Google PageSpeed Insights Google XML Sitemaps SEO Site Checkup Microsoft Office Tools Have a basic understanding of HTML coding and how websites work. Understanding of web design and site structures. Good knowledge of backlink analysis. Is Internet savvy and understands the function of search engines. A desire to understand what drives Google's algorithms. Be a cooperative team player with the ability to work independently. A commitment to keeping your skills and knowledge up to date. Should be a Digital Marketing enthusiast. Role in the Industry – SEO executive / SEO practitioner / SEO Operations manager Industry Type - E-commerce, Food & Travel, Journalism and News , Internet Functional Area - SEO Management, SEO reports, SEO practices, SEO Keywords Employment Type - Full Time, Permanent Role Category - SEO executive Interested candidates can send their resumes at career@railrestro.com

The digital marketing strategist will be responsible for the successful management of digital strategy for client brands. He must be an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities. The Digital Marketing Strategist answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. Digital Marketing Strategists are responsible for achieving the client’s strategic brand and business objectives by working with clients to provide them with guidance and working with the internal team to achieve execution of strategies. They serve a vital role in promoting the integration of cross-functional teams and ensuring seamless delivery of all work to the client. This candidate must be prepared for a fast-paced environment and be comfortable making decisions. Responsibilities: Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives. Executes projects to be high quality, on time and cost-effective/on budget Manages overall project scope and ensures staffing assumptions adhere to budget Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays Manages work and professional development of assigned project manager(s) Writes communications briefs, ensuring that creative and media are effectively integrated Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behaviour Develops a total understanding of online target audience and mindset modes Provides campaign performance reporting and analysis to clients Ensures accountability is established during the project planning process Skills/Requirements: Five- seven years of full-time experience in digital marketing or advertising (digital experience required) Superior communication skills, both internal and client-facing Strong relationship management, organizational and project management skills Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists Ability to identify opportunities for growth and incremental opportunities with client partners Strong interest in technology or digital marketing Bachelor’s degree or equivalent in a related field

Position: PR & Communication Manager Salary: Current Market Standards Experience: 2+ years Desired Candidate Profile: The candidate must be able to create and deliver effective communication campaigns to communicate with an internal and external audience of the organization. Plan and execute events and other promotional activities for creating a favourable brand image of the organization. Excellent verbal and written communication skills in English are a must. He/she must have excellent connection-building skills with Media and other communication channels. Besides, the Communications Manager will guide a strategy to expand the influencer communication/communication campaign and other social media executions. Candidates should have persuasive writing and editing skills, an inquisitive demeanour and an interest in Public relations practices and communication campaigns. Skills: Have an understanding of creating company newsletters, Media kits, Press release. Have effective outreaching skills for disseminating the organization’s messages and its activities to the internal and external ground of the company. Bachelor’s degree in Mass Communications or corporate communication is required. Demonstrated interest in labour, employment, and globalization issues. A confident, bold and pleasing personality with soft skills. Responsibilities: Copy editing, proofreading and communication revision for any outer communication activities. Recommend, implement and maintain website design and operation. Public Relations activities have to be carried out continuously. Press release and Media stories and idea generation for frequent stories to be published. Create and distribute press releases, media relations content, case studies, white papers, executive bios, social media content, briefing materials, and speaking proposals. Role in the Industry: Communication manager, public relations personnel, corporate communicator. Industry Type: E-commerce, Food & Travel, Journalism and News, Internet Functional Area: Writing, Journalism, Content Creation, editing, Proof-reading Employment Type: Full Time, Permanent Role Category: Communication Manager Education Level: UG: Graduate in Mass Communication with the specialization in corporate communication, English Honors PG: MBA in Media Studies, Public Relations, PG in Mass communication etc. Interested candidates can send their resumes at career@railrestro.com

Position - SEO Content Writer Salary – Current Market Standards Application Condition – Proficiency Experience – 1 year to 5 years Desired Candidate Profile: The SEO content writer profile requires the proficient content writers who can write / proof-read and must have English Medium background. Result-oriented, attentive to details, Must pose ability to meet deadlines. Ability to work on multiple projects simultaneously is a good sign. He/She must be an Internet Savvy and believe in research before writing it out. Responsibilities: Knowledge of SEO Content Writing Create content for Website, Onsite Blogs, Articles & Press Releases Consistently audit and improve existing Web Content Research and Develop InfoGraphics Provide Content Writing instructions to external writers Be able post the blogs on different platforms Should have an understanding of relative Images Optimizing current website Video Transcriptions into word form Researching trending topics within “Food & Travel” related to keywords Knowledge of Canva/ Photoshop would be an advantage Role in the Industry - Content Developer/ Content Writer / Blogger / website content Writer Industry Type - E-commerce, Food & Travel, Journalism and News , Internet Functional Area - Writing, Journalism, Content Creation, editing, Proof-reading Employment Type - Full Time, Permanent Role Category - Content Development Education Level: UG : Any Graduate in Any Specialization, Graduation Not Required PG :Post Graduation Not Required, Any Postgraduate in Any Specialization Doctorate : Doctorate Not Required Keywords - seo content writer, senior content writer, blogs, proof reader, Content Editor, blogger content, strategist content manager, content developer. Interested candidates can send their resumes at career@railrestro.com .

Job Position - Social Media Manager Salary – Current Market Standards Application Condition – Proficiency Experience – 1 year to 5 years Desired Profile: We are looking for a Social Media Marketing Manager to help strengthen our brands' & accounts' Social presence. He/She will implement online marketing strategies across Social media platforms to build a unique Social personality for our brands/accounts. The desired candidate must have knowledge of working on all popular social media platforms, managing organic and paid campaigns & reporting. Indeed, a team player who has a creative approach & can align him/herself to the Brand's & Agency's vision. Key Accountabilities and Responsibilities: Proactively manage social media accounts (FB, LinkedIn, Instagram, Pinterest, Twitter, Google My Business, YouTube). Set up social media strategy for clients based on their target audience, competitors, USP and offerings. Create social media calendars for multiple platforms. Create ROI-driven organic & paid campaigns, optimize and monitor for best results. Should keep up with the latest SM trends and moment marketing. Should be aware of the latest technical/functional updates by the popular platforms and implement it for the brand's benefit. Monitor conversations across social media and address important mentions and comments in real-time. Respond to incoming messages and reviews. Address online customer queries. Discover trending topics, account needs, and interests of the target audience across social media. Generate insight into account performance and provide recommendations for improvement. Implement engaging copy & content. Develop optimal posting schedules. Monitor social media traffic & category trends. Pick up recent news, trends and popular formats for Social content. Familiarity with social media and online engagement tools. Seek out influence and actively engaged consumers to inspire and motivate them to share information about our brand. Motivated, energetic self-starter with strong problem-solving skills. In-depth familiarity with major and emerging social media platforms; Facebook, Instagram, TikTok, Snapchat, Twitter, LinkedIn, YouTube,etc. Monitor effective benchmarks and KPIs for measuring the impact of social media, content marketing and inbound marketing campaigns to analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Weekly/Monthly reporting and provide data analysis for the accounts. Required Candidate Profile: Decent copywriting skills, to convey ideas in a clear and precise way. Proficiency across social media platforms. In-depth knowledge of paid and organic SM marketing Must have experience of working with social media tools Proficiency in Microsoft Office (Excel, Word, PowerPoint, etc.). Strong communication, multi-tasking and analytical skills. Flair to learn upcoming digital and Social behaviors. Willingness to evolve along the changing Social landscape. Ability to prioritize workloads and manage multiple tasks and deadlines. High values in teamwork and professionalism. Strong work ethic, diligent, committed and able to juggle priorities in a fast-paced environment and produce work that demonstrates attention-to-detail. Excellent writing and computer skills. Role in the Industry –Social Media strategist, Social Media executive/Social Media practitioner/Social media manager Industry Type - E-commerce, Food & Travel, Journalism and News, Internet, Social Media trends Functional Area - Social Media Management, Social media performance measurement, Social Platform management Employment Type - Full Time, Permanent Role Category - Social Media Manager Interested candidates can send their resumes at career@railrestro.com