SEO Expert

Key Responsibilities:

• Optimize website content, landing pages, and ticketing platforms for search engine visibility and user engagement.
• Conduct ongoing keyword research related to theme park experiences, seasonal events, and visitor interests.
• Develop and execute content strategies that drive organic traffic and boost search rankings for relevant park-related terms.
• Execute tests, collect and analyze performance data, and identify trends to maximize ROI on paid search campaigns for promotions, ticket sales, and special events.
• Track, report, and analyze website performance, conversion funnels, and PPC campaign effectiveness across platforms like Google Ads and Bing.
• Manage advertising budgets, monitor daily spend, estimate monthly projections, and reconcile discrepancies.
• Conduct competitor analysis to identify advertising strategies of rival parks and attractions.
• Build and implement a link-building strategy through partnerships, PR, influencer engagement, and content outreach.
• Collaborate with web developers to ensure SEO best practices are integrated into the site’s backend and UX design.
• Work closely with content, marketing, and social media teams to enhance SEO performance through aligned content programming.
• Recommend improvements in site architecture, internal linking, mobile optimization, and user experience to support SEO goals.

Requirements & Skills:

• Proven SEO and SEM experience, preferably in travel, tourism, hospitality, or entertainment industries.
• Strong track record managing PPC campaigns on Google, Bing, and Yahoo.
• Understanding of conversion rate optimization, online behavior analytics, and performance marketing strategies.
• Proficiency in tools like Google Analytics, Search Console, SEMrush, Ahrefs, NetInsight, or Omniture.
• Experience with bid management platforms (e.g., Marin, Kenshoo, Search Ignite).
• Skilled in A/B and multivariate testing, landing page performance tracking, and audience segmentation.
• Working knowledge of HTML, CSS, and JavaScript to collaborate with developers on technical SEO.
• Up-to-date with evolving search engine algorithms, ranking factors, and Google Ads best practices.
• Bachelor's or Master’s degree in Marketing, Data Science, Digital Media, or a related analytical field.

What We Offer:

• A chance to scale SEO & SEM efforts for one of the most exciting and dynamic entertainment brands.
• Creative freedom to develop innovative campaigns and keyword strategies tied to events, rides, and visitor experiences.
• Collaboration with a passionate marketing team and access to cutting-edge tools and platforms.
• Competitive salary, performance incentives, and opportunities to grow within the evolving world of themed entertainment.

Location:- Gurgaon Sec 59

Job Types: Full-time, Permanent

Pay: From ₹25,000.00 per month

Benefits:

• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus