Social Media Manager

Role Summary

We are seeking a creative and strategic Social Media Manager to lead our online presence, grow our brand visibility, and support recruitment campaigns through high-impact content. You will work closely with recruiters and the operations team to showcase jobs, client success, and talent stories across all social platforms.

Key Responsibilities:

• Develop and implement a content strategy across LinkedIn, Instagram, Facebook, and Twitter aligned with business goals.
• Coordinate with recruitment teams to create job posts, hiring campaigns, and employer branding content.
• Schedule, track, and report posts and campaign performance using ClickUp task boards and Zoho Social analytics.
• Design engaging visual content using Canva or similar tools for posts, reels, and stories.
• Write compelling captions and hashtags to increase follower engagement and drive traffic to job postings.
• Monitor industry trends, recruitment news, and competitor activities to optimize campaigns.
• Handle community management – responding to DMs, comments, and inquiries.
• Collaborate with marketing and operations teams to run paid promotions when required.
• Maintain a weekly content calendar via ClickUp.

Education & Qualifications:

Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Certification in digital marketing or social media management (preferred).

Experience

• 2–4 years of proven work experience as a Social Media Manager or similar role.
• Experience in the recruitment or HR services industry is highly desirable.

Technical Skills:

• Proficiency in ClickUp for content planning, task tracking, and collaboration.
• Hands-on experience with Zoho tools (especially Zoho Social).
• Knowledge of content design tools like Canva, Adobe Express, or similar.
• Familiarity with basic video editing for reels (InShot, CapCut, etc.)

Soft Skills:

• Excellent communication and copywriting skills.
• Strong attention to detail and creativity.
• Proactive, collaborative, and deadline-driven mindset.
• Analytical skills to measure and optimize campaign performance.

Other Requirements:

• Portfolio of past social media content or campaigns (mandatory at interview stage).
• Comfortable working in a fast-paced, target-driven recruitment environment.