Social Media Manager

Job Title: Social Media Manager

Department: Marketing / Brand Communications

Location: Hyderabad

Job Role: Full Time

Job Summary:

We are seeking a Social Media Manager to lead our brand’s presence across international markets, with a strong focus on the USA and UK. This role goes beyond awareness and engagement — it is responsible for driving measurable revenue through platform-native strategies, shoppable content, and conversion-driven campaigns. The ideal candidate should have expertise in international social media trends, storytelling, and performance-driven brand building.

Key Responsibilities:

• Strategy & Content

• Develop and execute social media strategies tailored for USA & UK markets, aligned with sales and brand goals

• Create high-performing content (reels, shorts, stories, carousels, posts) optimized for engagement and conversions

• Adapt content to trending topics, cultural moments, and consumer behavior in the USA & UK

• Revenue Generation

• Drive revenue through shoppable posts, Instagram/Facebook Shops, TikTok Shop, and platform-native checkout features

• Create and promote story-first offers, flash sales, and exclusive social-only deals to boost conversions

• Collaborate with performance marketing teams to design retargeting campaigns and optimize ROAS from social platforms

• Community & Growth

• Build and manage an engaged international community through interactive content, polls, challenges, and live sessions

• Partner with US & UK creators/influencers for UGC campaigns, affiliate collaborations, and product launches

• Leverage social proof (reviews, testimonials, influencer content) to build credibility in international markets

• Analytics & Optimization

• Track and report KPIs such as engagement, CTR, revenue from social campaigns, conversions from stories/offers, and follower growth

• Continuously A/B test creatives, formats, and offers to improve engagement-to-purchase funnels

• Monitor competitor activities in the USA & UK to identify trends, gaps, and revenue opportunities

Key Requirements:

• Graduate in Marketing, Communications, or related field

• 2–4 years of experience managing international social media accounts (preferably USA & UK)

• Strong understanding of Meta (Facebook, Instagram), TikTok, YouTube, and emerging international platforms

• Experience in social commerce (Instagram Shop, TikTok Shop, Facebook Shop, Pinterest Shopping)

• Hands-on experience with paid promotions, ad dashboards, and analytics tools

• Proven track record of driving direct revenue from social campaigns (offers, flash sales, shoppable stories)

• Strong creative instincts and ability to tailor messaging for US & UK audiences

• Excellent English communication skills with cultural fluency in Western markets

• Ability to work cross-functionally with design, content, product, and growth teams

Salary:

NOTE:

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