Social Media Manager

Job Description

Company Overview EASA College of Engineering & Technology (Autonomous) is a prestigious higher education institution based in Coimbatore, Tamil Nadu, India. Dedicated to fostering innovation and excellence in engineering education, the college boasts a dynamic team and provides an enriching academic environment. With a commitment to academic excellence, Easa College continues to make significant contributions to the field of engineering education. Job Overview Easa College Of Engineering & Technology is seeking an experienced and creative Social Media Manager to join our team in Coimbatore. This is a full-time, mid-level position requiring 4 to 6 years of relevant work experience. The ideal candidate will be responsible for managing and enhancing our social media presence, implementing effective strategies, and engaging with our audience to promote our institution's mission and values. Qualifications and Skills Proven experience with a minimum of 4 years in social media management, preferably within the higher education sector. Proficiency in crafting and executing social media strategies for brand enhancement and audience engagement. Strong understanding of web development with the capability to integrate social media platforms seamlessly (Mandatory skill). Expertise in SEO practices to enhance our online visibility and reach (Mandatory skill). Proficient in social media analytics tools to assess engagement, reach, and growth metrics and make informed decisions. Exceptional skills in content creation, including visual and written content tailored to different social media platforms. Experience in developing and implementing innovative Instagram marketing campaigns to build brand awareness. Strong communication skills and ability to collaborate with cross-functional teams to align social media strategies with overall objectives. Roles and Responsibilities Develop and execute comprehensive social media strategies that align with the college's objectives and enhance brand presence across platforms. Create, curate, and manage published content (images, video, written) to build meaningful connections and encourage community members to engage. Analyze social media metrics and analytics to gauge the success of campaigns and adapt strategies for optimal results. Monitor trends in social media tools, applications, channels, design, and strategy to keep efforts effective and up-to-date. Work closely with internal teams to support their respective missions, ensuring consistency in voice and cultivating a strong online community. Oversee design elements and the overall aesthetic of social media content to ensure brand consistency. Collaborate with web development teams to enhance website integration with social media platforms for a seamless user experience. Stay updated with the latest industry changes and update the management with strategies for leveraging new opportunities. Show more Show less