Social Media Manager

Company Overview

Digicrowd Solution

Job Summary

Social Media Manager

Key Responsibilities

Social Media Strategy Development:

• Develop and execute effective social media strategies aligned with business goals.
• Stay updated on industry trends and best practices to enhance social media presence.

Content Creation & Management:

• Create engaging and high-quality content, including posts, videos, graphics, and stories.
• Maintain a consistent brand voice across all social media platforms.
• Schedule and publish content across relevant social media channels.

Community Engagement & Growth:

• Manage and monitor all social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Engage with followers, respond to comments, messages, and inquiries promptly.
• Foster relationships with influencers, brand advocates, and industry professionals.

Analytics & Performance Monitoring:

• Track and analyze social media performance using key metrics and analytics tools.
• Prepare and present performance reports with insights and recommendations.
• Optimize content and campaigns based on data-driven insights to improve engagement and reach.

Collaboration & Coordination:

• Work closely with the content, design, and marketing teams to align social media efforts with overall marketing campaigns.
• Coordinate with digital marketing teams for paid social media campaigns and promotions.

Qualifications & Skills

• Proven experience in Social Media Marketing and Social Media Optimization (SMO)
• Strong understanding of content strategy and audience engagement techniques
• Excellent communication and creative writing skills
• Proficiency in social media management tools and analytics platforms
• Ability to analyze data and generate actionable insights
• Strong organizational and multitasking skills
• Experience in digital marketing is a plus
• Bachelor's degree in Marketing, Communications, or a related field