Job
Description
Key Responsibilities A. Strategy & Planning • Build monthly/quarterly plans tied to Sales, HR, Leadership & Delivery goals across all 4 platforms • Define platform-specific playbooks, themes, and posting cadence • Competitor & category benchmarking for whitespace B. Content Creation & Orchestration • Write and/or orchestrate content: posts, carousels, reels, announcements, culture stories, and leadership narratives. • Work with the design teams and agencies to execute visual assets. • Maintain a strong storytelling structure and consistent brand voice. C. Execution & Community Management • Own publishing, scheduling, channel hygiene, and daily engagement. • Respond to comments, track conversations, and maintain interaction quality. • Proactively engage with partners, industry leaders and prospects. D. Performance & Analytics • Track analytics weekly and monthly; generate insights and translate them into action. • Run experiments on formats, hooks, timing, hashtags, and storytelling patterns. • Build monthly dashboards for the Leadership. E. Cross-Functional Collaboration • Sales: content for demand gen, case snippets, announcements. • HR: culture stories, employer branding, hiring visibility. • Delivery: extract client wins, operations stories, performance outcomes. Expected Outputs • Monthly Social Calendar (leadership + sales + HR + culture) • 20-25 pieces/month across LI + IG + YT + X o LinkedIn: 10–12 posts/carousels o Instagram: 8–10 posts + reels o YouTube: 2 long-form (8–15 min) OR 4–6 Shorts per month Copyright © 2025 Cogneesol 3 o Twitter (X): 30–50 tweets/threads (daily presence) • Monthly Engagement & Growth Report • Quarterly Brand & Community Growth Playbook • Content repository with reusable assets First 90 Days — Success Looks Like • Establish 4-week repeatable posting cadence for all 4 platforms. • Publish: 1 leadership narrative, 1 case/capability snippet, 1 culture story per month. • Build a cross-functional content pipeline with Sales + HR + Delivery. • Baseline analytics & publish 3 growth experiments for Q2. • Deliver the first version of the Brand Voice & Visual Content Guidelines. Skills & Experience Must-Have • 4–6 yrs running LinkedIn + Instagram + YouTube + Twitter for B2B/ITeS brandsStrong copywriting & storytelling skills. • Ability to conceptualize & guide visual creativities (Canva/Design teams). • Deep understanding of organic growth levers. • Comfort working with leadership and multiple stakeholders. Good-to-Have • Exposure to paid campaigns (optional). • Strong sense of design aesthetics. • Prior experience in employer branding or founder-led branding. KPIs (Hard Metrics) • Quality follower/subscriber growth (all platforms) • Avg. engagement rate + views per post/video • Posting cadence adherence (especially daily Twitter & weekly YouTube) • Website traffic + lead form fills from social • YouTube watch time & subscriber velocity • Contribution to Sales/HR pipeline moments Soft KPIs (Behavioural) • Quality + consistency of cross-functional collaboration • Ability to mine stories proactively • Zero last-minute delivery issues • Clarity, responsiveness, and ownership
