Social Media Manager

We are seeking a dynamic and results-driven Social Media Manager to lead our brand’s online presence across multiple platforms. The ideal candidate will have hands-on experience in managing social media content calendars, running paid campaigns on Meta Ads (Facebook & Instagram), and executing impactful Influencer Marketing strategies. You will be responsible for growing our audience, increasing engagement, and driving measurable ROI through performance-oriented digital campaigns.

Key Responsibilities:

Social Media Management

• Develop, implement, and manage social media strategy across platforms (Instagram, Facebook, LinkedIn, Twitter, etc.)
• Create and schedule engaging content (posts, reels, stories, etc.) aligned with brand tone and goals
• Monitor and respond to user interactions and messages
• Track performance metrics (reach, engagement, followers) and generate reports

Meta Ads (Facebook & Instagram)

• Plan and execute targeted ad campaigns on Meta Business Suite
• Create A/B tests, analyze performance data, and optimize for maximum ROI
• Set up pixel tracking, custom audiences, and conversion tracking
• Manage ad budgets and ensure effective ad spend

Influencer Marketing

• Identify and onboard relevant micro and macro influencers
• Negotiate deliverables and partnerships aligned with campaign goals
• Manage influencer collaborations and UGC (User Generated Content) campaigns
• Track campaign performance and generate reports with measurable KPIs

Key Skills Required:

• Strong understanding of Meta Ads Manager and campaign optimization
• Excellent knowledge of social media algorithms, trends, and best practices
• Ability to create engaging visual and written content
• Experience with tools like Canva, Later, Buffer, Hootsuite, or similar
• Proficiency in data analysis and reporting
• Good communication and collaboration skills to coordinate with influencers and internal teams

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field
• Certification in Meta/Facebook Ads or Digital Marketing (preferred but not mandatory)
• Prior experience in managing brand pages or influencer campaigns

Job Type: Full-time

Pay: ₹11,023.89 - ₹31,885.62 per month

Ability to commute/relocate:

• Surat, Surat - 395007, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 1 year (Required)