Social Media Manager

Job Summary

As our Social Media Manager, you’ll be responsible for strategizing, creating, and managing content that educates, engages, and converts audiences interested in AI and tech certifications. You’ll work closely with our marketing, design, and education teams to highlight our offerings, success stories, and industry trends.

Key Responsibilities

● Strategy Development: Design and implement a social media strategy to align with business goals, especially focusing on driving course sign-ups, lead generation, and brand awareness in the AI education space.

● Content Creation & Curation: Develop high-quality, engaging content (posts, reels, infographics, polls, carousels) tailored to platforms like LinkedIn, Twitter, Instagram, YouTube, and TikTok.

● Campaign Management: Run and optimize paid and organic campaigns promoting certifications, webinars, success stories, and thought leadership content.

● Community Building: Respond to comments and DMs, engage with learners and thought leaders, and participate in relevant AI/tech discussions to build a loyal community.

● Analytics & Optimization: Track KPIs such as follower growth, engagement, click-through rates, and conversion. Use data insights to improve content performance.

● Trend Monitoring: Stay updated with social trends in AI, edtech, and certifications. Identify opportunities for viral content, partnerships, or timely topics.

Requirements

● Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.

● 4-6 years of experience managing social media for an edtech, tech, or SaaS company.

● Strong understanding of AI/ML, emerging tech trends, and digital learning platforms.

● Experience with tools like Buffer, Hootsuite, Canva, Notion, Google Analytics, Meta Business Suite, etc.

● Excellent written communication skills and a knack for simplifying complex tech topics.

● Proven track record of growing social media accounts and driving engagement.

Nice to Have

● Experience creating content for a technical audience (developers, data scientists, AI/ML practitioners).

● Familiarity with SEO, blogging, or email marketing tools.

● Video editing or graphic design experience (basic level is sufficient).

What We Offer

● Competitive salary and performance bonuses

● Flexible working hours & remote-first culture

● Free access to all AI certification programs

● Learning stipend for external courses/conferences

● Collaborative and inclusive work environment