Social Media Lead

Company Overview:
GooCampus is a dynamic startup dedicated to assisting Indian medical students and graduates in pursuing postgraduate opportunities within India and abroad, particularly in the UK and Australia. We specialize in guiding International Medical Graduates (IMGs) through various pathways to achieve their career aspirations.

Position Overview:
We are seeking a strategic and collaborative Social Media Manager to elevate GooCampus's digital presence and engage our audience meaningfully. The ideal candidate will be skilled in social media strategy, content management, and cross-team coordination, bringing an analytical approach to social media performance.

Key Responsibilities:

• Develop a Structured Social Media Strategy:

Collaborate with the team to create a detailed social media strategy, mapping out activities for the near future and serving as a guiding document for the digital marketing team’s deliverables.

• Coordinate Weekly, Monthly, and Annual Goals:

Work with the team to understand GooCampus’s short- and long-term goals, aligning with the digital marketing teams to coordinate content creation and publishing schedules.

• Collaborate with Creative Teams:

Work closely with graphic design, video editing, and content writing teams, reviewing all draft submissions to ensure alignment with brand and campaign goals.

• Provide Constructive Feedback:

Review and provide feedback on marketing materials from team members, offering guidance to enhance content quality and ensure consistency.

• Analyze and Report on Social Media Performance:

Utilize social media analytics tools to track performance metrics, generate insightful reports, and optimize social media strategies for greater impact.

• Facilitate Team Coordination:

Regularly communicate and coordinate with the digital marketing team to ensure seamless alignment with the social media plan, maintaining an efficient content delivery pace.

Qualifications:

• Education:

Bachelor’s degree in Marketing, Communications, or a related field.

• Experience:

2-3 years of proven experience in social media management, preferably within the education or healthcare sectors.

Skills:

• Strong social media platform and tools expertise.
• Excellent copywriting and content creation abilities.
• Analytical skills to interpret data and adapt strategies.
• Excellent communication and collaboration skills.

Preferred Qualifications:

• Familiarity with no-code and low-code tools.
• Social Media Management certifications (preferred, not mandatory).

Benefits:

• Competitive salary and performance-based incentives.
• Professional development and learning opportunities.

Application Process:
Submit your resume, a cover letter detailing relevant experience, and examples of previous social media work to maheenejaz@goocampus.in. Applications will be reviewed on a rolling basis until the position is filled.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Ability to commute/relocate:

• Sadashivanagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• If you have managed other social media profiles, please send a link to those profiles.

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 1 year (Required)
• total work: 1 year (Required)

Language:

• English (Required)

Work Location: In person