Social Media Expert – Banking Sector

Job Summary:

We are seeking a dynamic and strategic Social Media Expert with proven experience in the banking or financial services sector. The ideal candidate will be responsible for managing and growing the bank’s presence across all social media platforms, ensuring brand consistency, customer engagement, and compliance with regulatory standards. This role requires a deep understanding of digital trends, financial communication strategies, and crisis management in a regulated industry.

Key Responsibilities:1. Social Media Strategy & Execution

• Develop, implement, and manage the bank's social media strategy aligned with overall business and marketing goals.
• Plan and schedule high-quality, relevant, and engaging content across platforms (LinkedIn, Facebook, Instagram, X/Twitter, YouTube, etc.).
• Optimize campaigns for brand awareness, lead generation, and customer service.

2. Content Creation & Management

• Collaborate with internal teams to create content that highlights products, services, financial literacy, and brand values.
• Oversee visual content (graphics, videos, infographics) in partnership with design and creative teams.
• Maintain a consistent brand voice and tone suitable for a financial institution.

3. Analytics & Performance Reporting

• Monitor, analyze, and report on key metrics such as reach, engagement, CTR, and conversions.
• Use tools like Google Analytics, Meta Business Suite, Hootsuite, etc., to track campaign performance.
• Provide monthly and quarterly insights to guide strategy adjustments.

4. Community Engagement & Crisis Management

• Actively engage with customers, answer queries, and route issues to the appropriate departments.
• Monitor online sentiment and manage reputation across all platforms.
• Develop protocols for responding to negative comments or PR issues in line with compliance guidelines.

5. Compliance & Regulatory Adherence

• Ensure all social media content adheres to banking regulations, legal requirements, and brand guidelines.
• Stay updated with industry changes and digital marketing best practices specific to the financial sector.

Key Requirements:

• Education: Bachelor’s degree in Marketing, Communications, Digital Media, or related field. MBA preferred.
• Experience: 0–6 month in social media marketing,
• Skills:
• Strong understanding of financial products and digital trends.
• Proficiency with social media management tools (Hootsuite, Sprout Social, Buffer).
• Experience in paid social media campaigns.
• Excellent communication, writing, and storytelling skills.
• Ability to manage multiple campaigns under tight deadlines.
• Certifications (preferred):
• Google Analytics / Meta Blueprint / HubSpot / Digital Marketing Certifications

Preferred Attributes:

• Strategic thinker with attention to detail.
• Proactive and data-driven mindset.
• High level of integrity and awareness of data privacy.
• Familiarity with customer personas in retail, SME, and corporate banking.

Job Type: Full-time

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person