Social Media Executive (Podcast + YouTube Growth Manager)

Social Media Manager (Podcast + YouTube Growth)

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Reporting To:

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Role Overview

Podcast + YouTube–first knowledge platform

high-quality, founder-style conversations

Content & Social Media Manager (Podcast + YouTube Growth)

• Managing the entire podcast production ecosystem
• Driving YouTube reach through channel optimisation
• Building a scalable clip-repurposing engine
• Shaping the storytelling of high-level conversations
• Ensuring content reflects Ken Research’s authority and intellectual depth

This is NOT a generic social media role.

video-first, creator-style, growth-focused role

Key Responsibilities

1. Executive-Style Podcast Production (Primary Role)

• Manage end-to-end production of

  deep, insight-driven podcast episodes

  with leaders and domain experts
• Prepare structured episode briefs based on:
• Industry research
• Company background
• Market trends
• Relevant talking points
• Coordinate guest communication, scheduling, and pre-session briefing
• Ensure a polished, professional recording setup
• Identify the strongest insights to shape long-form and short-form storytelling

2. Conversation Strategy & Thought-Leadership Positioning

• Assist in designing

  conversation arcs

  for knowledge-rich discussions
• Recommend frameworks, opening hooks, and narrative flow
• Research each guest’s background and industry to prepare content direction
• Maintain content tone reflecting:
• Market intelligence
• Strategic insights
• Founder-level thinking
• Business depth
• Convert technical or complex discussions into clear, accessible content

3. YouTube Channel Growth & SEO

• Own YouTube channel performance and strategic growth
• Optimise:
• Titles
• Thumbnails
• Playlists
• Metadata
• End screens
• Tags
• Improve

  CTR, retention curves, watch time, and discovery

• Run continuous experiments to identify high-performing formats and topics

4. Short-Form Clipping & Repurposing Engine

• Convert each podcast episode into:
• Shorts & reels
• 8–12 minute highlight videos
• Insight clips
• Quote cards
• Topic-based carousels
• Identify “viral clip zones” from long-form content
• Work closely with editors to maintain high-quality, consistent aesthetics

5. Multi-Platform Distribution

Support distribution across:

• LinkedIn (company + leadership handles)
• Instagram Reels
• YouTube Shorts
• Spotify / Apple Podcasts
• Website blog snippets

Publish content with correct hooks, captions, timestamps, descriptions, and CTAs.

6. Analytics-Driven Growth

• Monitor weekly KPIs:
• Reach
• Impressions
• Subscribers/followers
• Watch time
• Retention
• Clip performance
• Use insights to iterate content formats, posting cadence, and creative approach
• Present performance dashboards to CMO/CDO

Skills & Experience Required

• 2–4 years in podcasting, YouTube management, creator content, or digital growth
• Strong understanding of

  long-form video formats and conversational storytelling

• Ability to work with leadership-level personalities and maintain professionalism
• Strong knowledge of business, markets, strategy, and research-driven content
• Excellent copywriting for hooks, titles, descriptions, and storytelling
• Understanding of YouTube SEO, channel optimisation, and platform algorithms
• Familiarity with editing workflows (basic knowledge acceptable, team support available)

Traits We Value

• Strong research orientation; able to extract insights from industry reports
• Understands how top creator-style business podcasts structure conversations
• Mature communication; comfortable working with CXOs and senior leaders
• Extremely disciplined in publishing & operational workflows
• Data-first, experimentation-focused mindset
• Passion for learning, business storytelling, and content innovation

Perks

• Shape Ken Research’s flagship podcast and YouTube ecosystem
• Work directly with CMO/CDO and internal domain experts
• Build India’s strongest research + consulting thought-leadership platform
• High visibility and high-growth opportunity