Social Media Executive ( Jewellery / Fashion Industry )

Job Responsibilities: Social Media Strategy: Develop, implement, and manage our social media strategy to align with overall business goals and brand vision. Define key performance indicators (KPIs) for social media performance and adjust strategies accordingly. Content Creation & Curation: Design, create, and curate engaging content for multiple platforms, including Instagram, Facebook, Pinterest, Twitter, and LinkedIn. Collaborate with the creative team to produce high-quality images, videos, and stories that showcase our jewellery collections and brand aesthetics. Stay on top of trends in the jewellery industry to ensure content is relevant and innovative. Community Management: Engage with followers, respond to comments and messages in a timely manner, and foster a positive brand community. Build relationships with influencers, brand ambassadors, and potential partners to help grow our reach and visibility. Brand Awareness & Growth: Utilize social media channels to promote new jewellery collections, special promotions, and upcoming events. Monitor brand mentions, track sentiment, and manage reputation across social platforms. Implement paid social media campaigns, including Facebook and Instagram Ads, to increase traffic and conversions. Analytics & Reporting: Track social media analytics, monitor trends, and analyze the performance of content and campaigns. Provide monthly reports with insights and recommendations for improvement. Campaigns and Promotions: Plan and execute influencer marketing campaigns, giveaways, and collaborations to drive engagement and brand loyalty. Develop seasonal or product-specific campaigns aligned with business objectives. Collaboration with Other Departments: Work closely with the e-commerce, sales, and PR teams to align social media efforts with overall marketing campaigns. Ensure consistency in messaging across all channels and platforms. Editing & Post-production: Edit photos and videos to create polished, professional content that is in line with the brand’s visual style and standards. Ensure all content is on-brand and meets the quality standards before publishing. Job Type: Full-time Pay: ₹20,000.00 - ₹40,000.00 per month Benefits: Provident Fund Schedule: Day shift Supplemental Pay: Overtime pay Work Location: In person