Social Media Executive

We’re looking for a creative Social Media Executive/Senior Executive who can build brands through strong storytelling and smart digital strategy. You’ll craft content, manage communities, analyze performance, and help shape a brand’s narrative across platforms. Ideal candidates have a journalism or mass communication background, a passion for content and culture, and an interest in experimenting with AI-powered storytelling tools.

Website Link: https://www.ikf.co.in/career/social-media-executive/

Key Responsibilities

• Develop and execute brand-led social media strategies for B2B and B2C clients with a focus on storytelling and audience engagement.

• Conceptualize and create campaign ideas, themes, and narratives aligned with the client’s brand voice.

• Plan, script, and coordinate multimedia content (visuals, videos, reels, stories, polls, etc.) across Instagram, LinkedIn, Facebook, X (Twitter), and YouTube.

• Work closely with design, video, and content teams to deliver cohesive, creative campaigns.

• Use AI-assisted tools for content ideation, social listening, and analytics-driven insights.

• Manage social media calendars, post scheduling, and ensure consistent brand tone and aesthetic.

• Monitor conversations, engage with followers, and build authentic online communities.

• Track KPIs such as engagement rate, CTR, and conversions; provide monthly analytics reports and improvement insights.

• Stay ahead of platform trends, storytelling formats, and creator collaborations.

• For Senior roles – lead brand communication strategy, mentor junior team members, and manage high-profile client portfolios.

Requirements

• 2–6 years of hands-on experience in managing brand communication and social media strategy.

• Degree in Mass Communication, Journalism, Advertising, or Marketing preferred.

• Strong understanding of social media platforms, content formats, and campaign dynamics.

• Excellent copywriting and storytelling abilities — able to turn brand values into engaging narratives.

• Proficiency with tools like Meta Business Suite, LinkedIn Campaign Manager, Canva, Buffer, or Hootsuite.

• Analytical mindset with comfort in interpreting engagement data and applying insights creatively.

• Exposure to AI-based content tools (ChatGPT, Jasper, Copy.ai, etc.) is an added advantage.

• Ability to think both creatively and strategically, balancing aesthetics with performance metrics.

• Strong interpersonal and presentation skills for client communication.