Senior Copywriter

Overview

Senior Copywriter

Responsibilities

1. Content Creation:

·      Write clear, persuasive, and creative copy for websites, blogs, social media, and digital ads.

·      Collaborate with the design and marketing teams to develop compelling copy that aligns with the brand's voice and marketing goals.

2. Content Editing & Proofreading:

·      Edit and proofread content for grammar, punctuation, and style consistency.

·      Ensure all content is error-free and meets the highest standards of quality.

3. SEO-Friendly Content:

·      Create SEO-optimized content by incorporating relevant keywords and best practices.

·      Work closely with the SEO team to align content with search engine optimization goals.

4. Content Research:

·      Conduct research to understand target audiences, industry trends, and competitors’ content strategies.

·      Stay updated on digital marketing trends and integrate innovative content ideas into projects.

5. Social Media & Blog Support:

·      Assist in developing content for social media campaigns and blog posts.

·      Help in managing social media content calendars and ensuring consistent messaging.

Requirement

·      Bachelor’s degree in English, Communications, Marketing, or related field.

·      3+ years of proven experience as a copywriter.

·      Exceptional writing, editing, and conceptual thinking skills.

·      Ability to adapt tone/style as per brand and platform.

·      Working knowledge of SEO principles and keyword strategies.

·      Strong communication and time management skills.