Senior Copywriter

As a Copywriter, you will play a crucial role in crafting compelling copy for various digital touchpoints to engage the audience effectively. Your responsibilities will include: - Crafting engaging copy for paid ads, email marketing campaigns, product packaging, website banners, landing pages, and social media platforms. - Conceptualizing and developing scripts for video content, influencer campaigns, and brand storytelling initiatives. - Maintaining a consistent brand voice and messaging across all communication channels, aligning with brand guidelines and tone. - Collaborating with designers, marketers, and product teams to integrate copy seamlessly with visual assets for maximum impact. - Editing, proofreading, and refining content for grammar, clarity, brand tone, and engagement to ensure polished and persuasive material. - Staying updated with industry trends, competitor messaging, and customer behavior to enhance content quality and relevance continuously. To be successful in this role, you should meet the following qualifications: - At least 2 years of proven copywriting experience, preferably in a digital agency, D2C brand, or e-commerce business. - Possess a strong portfolio showcasing versatility in content formats, including product descriptions, digital ads, social posts, and campaign narratives. - Excellent command of the English language with strong grammar, storytelling ability, and vocabulary skills. - Experience in writing both short-form (headlines, CTAs, social copy) and long-form content (blogs, product pages, newsletters). - Familiarity with SEO principles, keyword research, and optimization techniques. - Strong time management skills and the ability to handle multiple projects in a fast-paced, deadline-driven environment. Additionally, the following qualifications are preferred: - Experience in writing for wellness, beauty, health, lifestyle, or consumer product categories. - Understanding of online customer behavior and the ability to write copy that converts, particularly in a mobile-first e-commerce setting. - Basic knowledge of content performance metrics and interpreting feedback/data for content optimization.,